Is Yellow Backpack profitable to sell on Amazon United States?

Flapen scores Yellow Backpack 53 out of 100 on Amazon United States, a Maybe. Shoppers spend $28K a year across 68 tracked products. 1 of the 17 products launched in the last year cleared the first-year sales bar. Search demand grew +89.2% in the last 90 days.

How competitive is the Yellow Backpack niche on Amazon United States?

45 brands and 98 sellers compete in Yellow Backpack on Amazon United States. The top 5 Yellow Backpack products take 26% of clicks, and the top 5 brands take 43%.

What do buyers complain about in Yellow Backpack?

Yellow Backpack buyers on Amazon United States complain most about Size-Overall, Durability, and Strap/String Quality. An estimated 5.3% of orders come back, which is high.

When does demand for Yellow Backpack peak?

Search demand for Yellow Backpack on Amazon United States peaks in Jun–Jul–Aug, and the busiest month runs 4.9× the quietest.

What does it cost to enter the Yellow Backpack niche?

Yellow Backpack sells for $30.85 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.92 to $101.66. The average product has 7,490 reviews, the count a new listing must catch up to.

Yellow Backpack

Maybe

Products sell for $30.85 on average, inside the sweet spot. But buyers convert on only 0.5% of searches, so Yellow Backpack is a Maybe.

Filters No Dominant Brand High Returns

Flapen Score: 53
53 / 100Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size: $28K/yr192K searches / yr
90-day growth: +89.2%search demand this quarter
Competition: 26%top-5 click share · 45 brands · 98 sellers

Flapen Score

Yellow Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Yellow Backpack is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Yellow Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Yellow Backpack 192K times last year and spent an estimated $28K. The top 5 brands take 43% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +89.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months: 192K
Growth, 90 days vs prior 90: +89.2%
Conversion, latest week: 0.5%
Market size, estimated: $28Ka year
Peak month: July4.9× the quietest month
Top search term: yellow backpack123K searches a year

02 · Price

A sale here is worth $30.85.

Listings sell for $30.85 on average, from $9.92 to $101.66. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $30.85 that is $0 to $3K a year per listing.

Average price: $30.85inside the $15 to $100 sweet spot
Price range: $9.92–$101.66
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–3K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #1,428 within Backpacks. It carries 7,490 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings: 79%
Prime listings: 100%
Out of stock, average day: 13.4%
Average rank: #1,428in Backpacks
Average rating: 4.55 starsAmazon United States average 4.42 stars
Average reviews: 7,490per listing
Listings tracked: 68

04 · Newcomers

1 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 17
Successful launches: 1Amazon's first-year sales bar
Average brand age: 34 months

Products

Top Yellow Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

45 falling

Sellers

Top-5 brand share

43%

Top 20: 81%

Top-5 click share

26%

Top 20: 63%

Open market

52%

Brand 111%
Brand 29%
Brand 38%
Brand 48%
Brand 57%
Brand 65%

Demand

Yellow Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.9×

Search terms

Top Yellow Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

yellow backpack123K/yr +67.1%0.8% conv.
butter yellow backpack8K/yr +423.1%0.4% conv.
yellow backpack for girls13K/yr +487.3%0.4% conv.
light yellow backpack12K/yr +186.3%0.3% conv.
yellow bookbag9K/yr +120.6%0.6% conv.
backpack yellow9K/yr +59.7%0.5% conv.
pastel yellow backpack7K/yr +202.1%0.2% conv.
yellow mini backpack6K/yr +15.1%0.3% conv.
yellow backpack for women6K/yr +3.0%0.4% conv.

Reviews and returns

What reviews say buyers love and hate about Yellow Backpack

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”

13%of negative reviews mention “Size-Overall”

5.3%of orders come back

“the bag is so small”

A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Yellow Backpack questions

Answered from the same tracked data.

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