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Yellow Accessories

Fail

Shoppers spend an estimated $64K a year here, so Yellow Accessories is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$64K/yr236K searches / yr
90-day growth
+93.8%search demand this quarter
Competition
66%top-5 click share · 18 brands · 21 sellers

Flapen Score

Yellow Accessories against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Yellow Accessories is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yellow Accessories market on Amazon at a glance

Shoppers on Amazon United States searched for Yellow Accessories 236K times last year and spent an estimated $64K. The top 5 brands take 66% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +93.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
+93.8%
Conversion, latest week
2.9%
Market size, estimated
$64Ka year
Peak month
June4.6× the quietest month
Top search term
yellow accessories114K searches a year

02 · Price

A sale here is worth $9.47.

Listings sell for $9.47 on average, from $5.91 to $25.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $9.47 that is $2K to $5K a year per listing.

Average price
$9.47under the $15 to $100 sweet spot
Price range
$5.91–$25.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #645 within Scarves & Wraps. It carries 2,316 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#645in Scarves & Wraps
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
2,316per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Yellow Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

21

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

29%

  • Brand 136%
  • Brand 213%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Yellow Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.6×

Search terms

Top Yellow Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yellow accessories114K/yr
  • yellow hair accessories63K/yr
  • yellow accessories for women47K/yr
  • yellow accessories for girls8K/yr
  • yellow costume accessories4K/yr

Reviews and returns

What reviews say buyers love and hate about Yellow Accessories

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
15%of negative reviews mention “Color”
4.7%of orders come back
“Not the right color and not even”
A buyer, on “Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Yellow Accessories questions

Answered from the same tracked data.