Is yamaka profitable to sell on Amazon United States?

The niche generates $160K/yr across 53 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (45/100).

How competitive is the yamaka niche?

15 brands and 22 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in yamaka?

Top complaints mined from reviews: Size-Overall, Stitch/Finish/Polish, Value For Money. The return rate is 3.3%.

When does demand for yamaka peak?

Demand peaks in Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the yamaka niche?

Listings span $7.74–$193.32; the average listing price is $20.45 (sweet spot $15–$100). The average incumbent carries 223 reviews — the moat a new listing must climb.

yamaka

Skip it

Soft demand (-10.0% this quarter) — this niche doesn't clear our bar today.

Review moat

Great222.74

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$20.45

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Price range

Okay$7.74–$193.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Okay$160K

$160K/yr · 415K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-10.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, yamaka is a $160K/yr Amazon United States market (415K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

yamaka market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $256K–$307K; units × avg price
Conversion rate: 1.9%
Avg BSR: #1,420
Page quality: 0%
Prime: 98%
Sponsored: 87%
Out of stock: 5.8%
Avg brand age: 50 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

36%

Top 20: 78%

Open market

14%

Zion Judaica Ltd30%
JDPRO LAND25%
HolYudaica14%
Dress Up America6%
EMANUEL6%
iKippah5%
Open — no brand owns it (9 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.0×

Open Trend

Top yamaka search terms

yamaka75K/yr +6.3%2.5% conv.
kippah78K/yr -9.1%1.4% conv.
yamaka hat39K/yr -9.7%1.6% conv.
jewish hat38K/yr -15.2%1.8% conv.
kippah for men42K/yr -17.3%1.8% conv.
yarmulke36K/yr -13.0%2.1% conv.
jew hat17K/yr -23.5%1.4% conv.
kipa9K/yr +67.8%1.0% conv.
yarmulke for men14K/yr -13.0%2.1% conv.
yamica8K/yr -5.1%2.4% conv.

All search terms

Top yamaka products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JDPRO LAND Star of Israel Kippah Kipa 6.5Inch Jewish Yarmulke Beanies hat Skull Cap (US Alpha Medium Black)

JDPRO LAND$10.424.4★26 rev

Zion Judaica Deluxe Satin Kippah Black Yamaka 6.5 Mens & Kids Kippah Black Silk Yarmulke for Wedding Bar Mitzvah Bat Mitzva Bris Shul Shabbat Prayer Skullcaps

Zion Judaica Ltd$9.164.5★800 rev

Trendy Black Genuine Suede Kippah with Hair Clip for Kids Men Kipa Skullcap Bulk Pack Kippot for Bar/Bat Mitzvah Chuppah Bris Teens Black Leather Kippahs Passover Seder Stylish Yamakah 1

Zion Judaica Ltd$9.094.5★560 rev

HolYudaica Pack of 5-Pcs - Hq Mix Colors Handmade Knitted Kippah for Men Boys and Kids Yamaka Hat from Israel - Kippot Bulk (Mix Lines 17CM Flat)

HolYudaica$31.844.7★199 rev

Zion Judaica Star of David Knit Kippah Quality Weaved Kippot Silver Magen David Yarmulke Symbolic Yamak with Silver Trim Knitted Kipah Srugah Embroidered Hexagram

Zion Judaica Ltd$11.334.5★807 rev

Newest

by launch date

Black Kippah with Clip Yamaka kip Hat Jewish Head Covering Kippot Kipa Skullcaps Wedding Souvenirs Ceremony Yarmulkes

Generic$8.8335 rev

11mo ago

EMANUEL Yair Premium Kippah for Men and Women Embroidered Silk Yarmulke | Oriental Embroidery Design (Silver YME-18S)

EMANUEL$17.7687 rev

3y ago

Yamakopter | The Original Novelty Kippah with a Spinning Propeller the Perfect Jewish Gift for Hanukkah and More (Rainbow)

Yamakopter$25.1169 rev

3y ago

Ateret Judaica Yarmulke for Men & Boys - 10-Pack Satin Kippah Cap Size 19 cm Jewish Yamaka Hat Black

Ateret Judaica$24.5335 rev

5y ago

Zion Judaica Star of David Knit Kippah Quality Weaved Kippot Silver Magen David Yarmulke Symbolic Yamak with Silver Trim Knitted Kipah Srugah Embroidered Hexagram

Zion Judaica Ltd$11.33807 rev

5y ago

What buyers say about yamaka

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“High quality and clearly made by hand”

Size-Overall13%

“Fits perfectly”

Value For Money7%

“the price is great”

Durability6%

“Durable”

Design-Overall6%

“The simple black design is versatile”

Comfort-Overall6%

“Perfect Fit and Super Comfortable”

Advertised Vs Actual Product5%

“works exactly as expected”

Material Quality4%

“The material is linen”

Color4%

“Stunning color, made well”

Stitch/Finish/Polish3%

“It feels well made, and the stitching and overall construction seem solid”

What buyers complain about

Size-Overall21%

“Comically Small”

Stitch/Finish/Polish17%

“the embroidery is also very low quality”

Value For Money13%

“not at $32”

Advertised Vs Actual Product7%

“it did not include a clip as described”

Color7%

“So now its off color”

Material Quality4%

“Small size and low quality suede”

Weight Heavy3%

“It feels slightly heavier than any of the others”

Thickness2%

“It is thick”

Durability2%

“The only bad thing is it fades quickly”

Hard Feel2%

“The surface is very rough”

Top return reasons

Size-Overall57%

Material Quality6%

Color6%

Length5%

Advertised Vs Actual Product5%

Quality-Overall4%

Shape/Style4%

Stitch/Finish/Polish2%

Thickness1%

Value For Money1%

Common questions

Is yamaka profitable to sell on Amazon United States?: The niche generates $160K/yr across 53 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (45/100).
How competitive is the yamaka niche?: 15 brands and 22 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in yamaka?: Top complaints mined from reviews: Size-Overall, Stitch/Finish/Polish, Value For Money. The return rate is 3.3%.
When does demand for yamaka peak?: Demand peaks in Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the yamaka niche?: Listings span $7.74–$193.32; the average listing price is $20.45 (sweet spot $15–$100). The average incumbent carries 223 reviews — the moat a new listing must climb.