Yacht Rock

Shoppers searched for this 555K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +69.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months

555K

Growth, 90 days vs prior 90

+69.9%

Conversion, latest week

0.7%

Market size, estimated

$97Ka year

Peak month

April5.9× the quietest month

Top search term

sailor outfit women83K searches a year

Listings sell for $26.78 on average, from $7.13 to $163.53. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $26.78 that is $0 to $3K a year per listing.

Average price

$26.78inside the $15 to $100 sweet spot

Price range

$7.13–$163.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

15.8%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #8,098 within Dresses. It carries 2,015 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

94%

Out of stock, average day

2.2%

Average rank

#8,098in Dresses

Average rating

4.12 starsAmazon United States average 4.42 stars

Average reviews

2,015per listing

Listings tracked

66

13 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

2Amazon's first-year sales bar

Average brand age

36 months