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Y2k Hoodie

Fail

Demand is soft, at -51.6% this quarter, so Y2k Hoodie is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$26K/yr1.9M searches / yr
90-day growth
-51.6%search demand this quarter
Competition
17%top-5 click share · 68 brands · 77 sellers

Flapen Score

Y2k Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Y2k Hoodie is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Y2k Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Y2k Hoodie 1.9M times last year and spent an estimated $26K. The top 5 brands take 36% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -51.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-51.6%
Conversion, latest week
0.0%
Market size, estimated
$26Ka year
Peak month
December5.6× the quietest month
Top search term
y2k hoodie510K searches a year

02 · Price

A sale here is worth $33.57.

Listings sell for $33.57 on average, from $14.89 to $88.40. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $33.57 that is $0 to $3K a year per listing.

Average price
$33.57inside the $15 to $100 sweet spot
Price range
$14.89–$88.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #9,781 within Fashion Hoodies & Sweatshirts. It carries 804 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
6.7%
Average rank
#9,781in Fashion Hoodies & Sweatshirts
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
804per listing
Listings tracked
158

04 · Newcomers

1 of last year's 35 launches cleared the first-year sales bar.

35 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
35
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Y2k Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

68 rising

Sellers

77

Top-5 brand share

36%

Top 20: 77%

Top-5 click share

17%

Top 20: 44%

Open market

60%

  • Brand 112%
  • Brand 29%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Y2k Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Y2k Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • y2k hoodie510K/yr
  • streetwear hoodie279K/yr
  • y2k hoodies167K/yr
  • hoodie y2k116K/yr
  • cute hoodies for teen girls163K/yr
  • stussy hoodie116K/yr
  • cool hoodies for men85K/yr
  • teen hoodies98K/yr
  • cute sweatshirt60K/yr
  • womens graphic hoodies94K/yr

Reviews and returns

What reviews say buyers love and hate about Y2k Hoodie

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
8.1%of orders come back
“too tight”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Y2k Hoodie questions

Answered from the same tracked data.