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Y2k Beanie

Fail

Demand is soft, at -58.5% this quarter, so Y2k Beanie is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$49K/yr670K searches / yr
90-day growth
-58.5%search demand this quarter
Competition
32%top-5 click share · 41 brands · 86 sellers

Flapen Score

Y2k Beanie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Y2k Beanie is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Y2k Beanie market on Amazon at a glance

Shoppers on Amazon United States searched for Y2k Beanie 670K times last year and spent an estimated $49K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 670K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -58.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
670K
Growth, 90 days vs prior 90
-58.5%
Conversion, latest week
0.6%
Market size, estimated
$49Ka year
Peak month
December6.3× the quietest month
Top search term
y2k beanie178K searches a year

02 · Price

A sale here is worth $12.41.

Listings sell for $12.41 on average, from $6.03 to $25.20. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $12.41 that is $1K to $3K a year per listing.

Average price
$12.41under the $15 to $100 sweet spot
Price range
$6.03–$25.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #1,380 within Skullies & Beanies. It carries 5,259 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
10.9%
Average rank
#1,380in Skullies & Beanies
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
5,259per listing
Listings tracked
66

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Y2k Beanie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

41 rising

Sellers

86

Top-5 brand share

48%

Top 20: 85%

Top-5 click share

32%

Top 20: 69%

Open market

47%

  • Brand 119%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Y2k Beanie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Y2k Beanie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • y2k beanie178K/yr
  • beanie y2k70K/yr
  • beanies y2k52K/yr
  • cool beanies60K/yr
  • graphic beanie56K/yr
  • y2k beanies40K/yr
  • cool beanie31K/yr
  • graphic beanies24K/yr
  • streetwear beanie19K/yr
  • designer beanie17K/yr

Reviews and returns

What reviews say buyers love and hate about Y2k Beanie

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
2.5%of orders come back
“HUGE SIZE”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Y2k Beanie questions

Answered from the same tracked data.