Y2k
MaybeThe top 5 products take only 16% of clicks. But buyers convert on only 0.2% of searches, so Y2k is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 16,930 Clothing, Shoes & Jewelry niches · +14 vs the category median of 4559
- Market size
- $535K/yr13.8M searches / yr
- 90-day growth
- +9.0%search demand this quarter
- Competition
- 16%top-5 click share · 53 brands · 59 sellers
Flapen Score
Y2k against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Y2k is stronger. Inside it, weaker.
Market
The Y2k market on Amazon at a glance
Shoppers on Amazon United States searched for Y2k 13.8M times last year and spent an estimated $535K. The top 5 brands take 43% of clicks. Demand peaks in Aug. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 13.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $535K a year.
- Searches, last 12 months
- 13.8M
- Growth, 90 days vs prior 90
- +9.0%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $535Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- y2k3.3M searches a year
02 · Price
A sale here is worth $17.58.
Listings sell for $17.58 on average, from $8.47 to $37.03. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $17.58 that is $2K to $4K a year per listing.
- Average price
- $17.58inside the $15 to $100 sweet spot
- Price range
- $8.47–$37.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 5.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #1,159 within Tanks & Camis. It carries 1,373 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #1,159in Tanks & Camis
- Average rating
- 4.25 starsAmazon United States average 4.42 stars
- Average reviews
- 1,373per listing
- Listings tracked
- 126
04 · Newcomers
15 of last year's 41 launches cleared the first-year sales bar.
41 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 41
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Y2k products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 16% of clicks. An open shelf where new products get seen.
Brands
53 falling
Sellers
59
Top-5 brand share
43%
Top 20: 81%
Top-5 click share
16%
Top 20: 38%
Open market
52%
- Brand 112%
- Brand 210%
- Brand 310%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Y2k search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.6×
Search terms
Top Y2k search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- y2k3.3M/yr
- y2k tops3.4M/yr
- y2k tops for women959K/yr
- y2k clothes1.7M/yr
- brandy melville984K/yr
- y2k top597K/yr
- y2k shirts604K/yr
- y2k shirt355K/yr
- edikted402K/yr
- aesthetic clothes255K/yr
Reviews and returns
What reviews say buyers love and hate about Y2k
We read the reviews and the return reasons for every product selling here.
“Didn't fit right”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Y2k questions
Answered from the same tracked data.









