Xplora

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months

28K

Growth, 90 days vs prior 90

+3.3%

Conversion, latest week

0.6%

Market size, estimated

$22Ka year

Peak month

December3.2× the quietest month

Top search term

xplora watch kids15K searches a year

Listings sell for $121.98 on average, from $55.28 to $156.14. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $121.98 that is $0 to $12K a year per listing.

Average price

$121.98above the $15 to $100 sweet spot

Price range

$55.28–$156.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100–250

Units per listing a year

0–100

Revenue per listing a year

$0–$12K

Returns

7.1%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #378 within Watches. It carries 1,595 reviews at 3.78 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

24.6%

Average rank

#378in Watches

Average rating

3.78 starsAmazon United States average 4.42 stars

Average reviews

1,595per listing

Listings tracked

17

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

24 months