Is xo necklace the weeknd profitable to sell on Amazon United States?

The niche generates $24K/yr across 18 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Skip it (38/100).

How competitive is the xo necklace the weeknd niche?

12 brands and 17 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in xo necklace the weeknd?

Top complaints mined from reviews: Durability, Color, Gap/Hole. The return rate is 5.0%.

When does demand for xo necklace the weeknd peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 14.4× the quietest.

What does it cost to enter the xo necklace the weeknd niche?

Listings span $6.92–$40.89; the average listing price is $14.73 (sweet spot $15–$100). The average incumbent carries 95 reviews — the moat a new listing must climb.

xo necklace the weeknd

Skip it

A small market ($24K/yr) — this niche doesn't clear our bar today.

Review moat

Incredible94.61

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great$6.92–$40.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.73

avg listing price — sweet spot $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Returns

Okay5.0%

return rate — above 5% kills the launch gate

Growth

Bad-1.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$24K

$24K/yr · 91K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, xo necklace the weeknd is a $24K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 38/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

xo necklace the weeknd market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $44K–$59K; units × avg price
Conversion rate: 1.8%
Avg BSR: #18,574
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 11.3%
Avg brand age: 39 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

17%

17VKL28%
Goldegg25%
Generic16%
CLOORDE6%
ZenVib5%
Bling Bling NY4%
Open — no brand owns it (6 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 60 weeks — -1.9% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 14.4×

Open Trend

Top xo necklace the weeknd search terms

xo necklace25K/yr -19.0%1.9% conv.
xo necklace the weeknd37K/yr +56.1%1.2% conv.
xo chain10K/yr -7.1%2.1% conv.
the weeknd jewelry6K/yr +17.4%0.3% conv.
the weeknd necklace4K/yr +5.3%2.1% conv.
xo chain the weeknd4K/yr +7.8%2.2% conv.
the weeknd xo necklace2K/yr +40.2%1.1% conv.
xo jewelry2K/yr -44.4%0.0% conv.

All search terms

Top xo necklace the weeknd products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Goldegg XO Necklace High Hip Hop XO Letter Pendant Necklaces For Women Men Fashion Cubic Zirconia Necklace Accessories Creative Gift(Gold)

Goldegg$10.404.2★24 rev

17VKL New 2026 Unise High Hip Hop XO Letter Pendant Necklace for Women Men Iced Out Letter Jewelry Lovers Pendant Fashion Trendy Accessories Creative Gift (Silver)

17VKL$9.964.7★82 rev

17VKL New 2026 Unise High Hip Hop XO Letter Pendant Necklace for Women Men Iced Out Letter Jewelry Lovers Pendant Fashion Trendy Accessories Creative Gift (Gold)

17VKL$9.724.7★82 rev

XO Stainless Steel Pendant Necklace Silver Chain Minimalist Style Rapper Necklace for Men and Women

Generic$20.604.6★3 rev

CLOORDE XO Necklaces Set for Men Women Trendy Glitter Gold XO Pendant Necklaces Sparkly Rhinestone Silver XO Neck Chains Street Hip-Hop Rock Neck Jewelry Accessories Gifts

CLOORDE$11.594.7★5 rev

Newest

by launch date

XO Stainless Steel Pendant Necklace Silver Chain Minimalist Style Rapper Necklace for Men and Women

Generic$20.603 rev

6mo ago

High Hip Hop XO Letter Pendant Necklace for Women Men Fashion xo chain the weekend accessories dainty Cubic Zirconia gold and silver Pendant Necklace Gift Jewelry for Rock Rapper Fans (silver)

Generic$6.921 rev

10mo ago

High Hip Hop XO Letter Pendant Necklace for Women Men Fashion xo chain the weekend accessories dainty Cubic Zirconia gold and silver Pendant Necklace Gift Jewelry for Rock Rapper Fans (gold)

Generic$7.531 rev

10mo ago

Goldegg XO Necklace High Hip Hop XO Letter Pendant Necklaces For Women Men Fashion Cubic Zirconia Necklace Accessories Creative Gift(Gold)

Goldegg$10.4024 rev

11mo ago

APIUWOXE Unisex Hip Hop XO Letter Pendant Necklace for Women & Men Fashion Cubic Zirconia Exaggerated Hip Hop Rock Trendy Gift Creative Jewelry Silver

APIUWOXE$10.549 rev

12mo ago

What buyers say about xo necklace the weeknd

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Beautiful, good quality”

Size-Overall14%

“fits well”

Brightness/Shine/Glow10%

“also its so shiny”

Strength8%

“is sturdy”

Comfort-Overall8%

“it is very comfortable”

Value For Money7%

“super cheap especially for this”

Embellishment/Embroidery Quality7%

“Beautiful jewelry”

Weight Light6%

“sparkles really nice as well super lightweight”

Durability6%

“9 months and still going strong”

Metal Authenticity3%

“It looks like real silver and good quality”

What buyers complain about

Durability43%

“Broke next day”

Color21%

“turns color fast”

Gap/Hole14%

“Bracelet wont stay on bc it repeatedly falls out of its hole”

Quality-Overall14%

“Cheap quality, turns color fast”

Strength7%

“Flimsy”

Top return reasons

Size-Overall30%

Quality-Overall13%

Advertised Vs Actual Product7%

Defective Material/Parts6%

Chain/Key Quality6%

Wrist Fit6%

Material Quality5%

Neck Fit4%

Functionality-Overall3%

Value For Money3%

Common questions

Is xo necklace the weeknd profitable to sell on Amazon United States?: The niche generates $24K/yr across 18 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Skip it (38/100).
How competitive is the xo necklace the weeknd niche?: 12 brands and 17 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in xo necklace the weeknd?: Top complaints mined from reviews: Durability, Color, Gap/Hole. The return rate is 5.0%.
When does demand for xo necklace the weeknd peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 14.4× the quietest.
What does it cost to enter the xo necklace the weeknd niche?: Listings span $6.92–$40.89; the average listing price is $14.73 (sweet spot $15–$100). The average incumbent carries 95 reviews — the moat a new listing must climb.