Xl Hat

Shoppers searched for this 719K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $256K a year.

Searches, last 12 months

719K

Growth, 90 days vs prior 90

+9.4%

Conversion, latest week

1.6%

Market size, estimated

$256Ka year

Peak month

June1.4× the quietest month

Top search term

flexfit hat92K searches a year

Listings sell for $21.87 on average, from $8.29 to $46.30. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $21.87 that is $2K to $5K a year per listing.

Average price

$21.87inside the $15 to $100 sweet spot

Price range

$8.29–$46.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

3.8%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #2,323 within Baseball Caps. It carries 7,434 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

90%

Out of stock, average day

1.6%

Average rank

#2,323in Baseball Caps

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

7,434per listing

Listings tracked

115

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months