Is xl black t shirt profitable to sell on Amazon United States?

The niche generates $229K/yr across 52 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +23.5%. Flapen's verdict: Skip it (47/100).

How competitive is the xl black t shirt niche?

16 brands and 46 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in xl black t shirt?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 4.7%.

When does demand for xl black t shirt peak?

Demand peaks in Jun–Jul; the busiest month runs 2.2× the quietest.

What does it cost to enter the xl black t shirt niche?

Listings span $9.94–$56.88; the average listing price is $21.68 (sweet spot $15–$100). The average incumbent carries 15,654 reviews — the moat a new listing must climb.

xl black t shirt

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Avg price

Great$21.68

avg listing price — sweet spot $15–$100

Price range

Great$9.94–$56.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Growth

Good+23.5%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$229K

$229K/yr · 1.6M searches

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad15,653.67

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, xl black t shirt is a $229K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 47/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

xl black t shirt market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: $434K–$542K; units × avg price
Conversion rate: 0.7%
Avg BSR: #785
Page quality: 0%
Prime: 98%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 151 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

16 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

38%

Top 20: 68%

Open market

Dickies45%
Red Kap19%
Amazon Essentials18%
Milwaukee Leather5%
NY Threads3%
Biker Clothing Company2%
Open — no brand owns it (10 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +23.5% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.2×

Open Trend

Top xl black t shirt search terms

dickies shirts for men481K/yr +27.2%0.4% conv.
red kap work shirts for men122K/yr +21.9%0.2% conv.
mechanic shirt111K/yr +39.2%0.2% conv.
dickies work shirts for men91K/yr +30.1%0.5% conv.
dickies work shirt81K/yr +26.1%0.4% conv.
dickies t shirts for men78K/yr +23.6%0.5% conv.
dickies shirt81K/yr +22.4%0.4% conv.
red kap81K/yr -2.1%0.1% conv.
work clothes for men82K/yr -3.2%0.0% conv.
mechanic shirts for men81K/yr +15.6%0.2% conv.

All search terms

Top xl black t shirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Essentials Mens Relaxed-Fit Stain and Wrinkle-Resistant Short-Sleeve Work Shirts Black XX-Large

Amazon Essentials$16.344.4★5,359 rev

Dickies Short Sleeve Work Shirt Black

Dickies$23.664.6★29,158 rev

Dickies Short Sleeve Work Shirt Black XL

Dickies$23.654.6★29,158 rev

Dickies Mens Heavyweight Crew Neck Short Sleeve Tee Henley Shirt Black X-Large US

Dickies$14.804.5★47,248 rev

Red Kap Mens Standard Industrial Work Shirt Regular Fit Short Sleeve Charcoal Large

Red Kap$17.324.4★14,247 rev

Newest

by launch date

Dickies Mens United Short Sleeve Graphic Tee Military Green Large

Dickies$19.3482 rev

6mo ago

Dickies Mens Retro Motor Short Sleeve T-Shirt Snow White X-Large

Dickies$20.032 rev

1y ago

Dickies Short Sleeve Work Shirt Black

Dickies$23.6629,158 rev

2y ago

Dickies Short Sleeve Work Shirt Black XL

Dickies$23.6529,158 rev

2y ago

NY Threads Mens Work Shirt Short Sleeve Two Pockets Durable Work Wear X-Large Black

NY Threads$13.89468 rev

3y ago

What buyers say about xl black t shirt

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“Awesome fit”

Quality-Overall22%

“Good quality”

Value For Money7%

“Worth it”

Comfort-Overall4%

“Very comfortable”

Material Quality4%

“Good and comfortable material”

Soft Feel2%

“They are soft, the sizing is tts with a loose fit and very comfortable”

Color2%

“The color is nice”

Durability2%

“Durable”

Thickness1%

“Good thick work shirt”

Washability1%

“This shirt wash as well”

What buyers complain about

Size-Overall22%

“It was huge”

Quality-Overall7%

“Poor quality”

Material Quality6%

“Super cheap material”

Advertised Vs Actual Product6%

“doesn't match the pics or description”

Pockets/Compartments4%

“pockets not useful”

Thickness3%

“Its a thicker material which i wasn't expecting”

Product Condition3%

“Selling used shirts”

Waist Fit2%

“they dont accommodate my stomach”

Length2%

“But, this shirt was way too long for me”

Wrinkles2%

“wrinkles after one wash”

Top return reasons

Size-Overall59%

Length10%

Chest Fit6%

Material Quality4%

Sleeve Fit3%

Shoulder Fit3%

Advertised Vs Actual Product2%