Wrist Wallet
FailBuyers convert on only 0.8% of searches, so Wrist Wallet is a Fail.
- Flapen Score
- 49 / 100Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 4549
- Market size
- $75K/yr684K searches / yr
- 90-day growth
- +5.8%search demand this quarter
- Competition
- 30%top-5 click share · 46 brands · 47 sellers
Flapen Score
Wrist Wallet against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wrist Wallet is stronger. Inside it, weaker.
Market
The Wrist Wallet market on Amazon at a glance
Shoppers on Amazon United States searched for Wrist Wallet 684K times last year and spent an estimated $75K. The top 5 brands take 39% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 684K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.
- Searches, last 12 months
- 684K
- Growth, 90 days vs prior 90
- +5.8%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $75Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- wrist wallet163K searches a year
02 · Price
A sale here is worth $14.10.
Listings sell for $14.10 on average, from $5.94 to $71.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $14.10 that is $0 to $1K a year per listing.
- Average price
- $14.10under the $15 to $100 sweet spot
- Price range
- $5.94–$71.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #511 within Keyrings, Keychains & Charms. It carries 2,619 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #511in Keyrings, Keychains & Charms
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 2,619per listing
- Listings tracked
- 70
04 · Newcomers
7 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Wrist Wallet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mums Memory Mini Zip Around Wristlet Wallets for Women -KeyChain Wallet with Detachable Dual Pouch Wristlet -Key Chain Coin Purse Small Wallets
- Price
- $14.02
- Rating
- 4.6/5
- Reviews
- 2,702
- Age
- 2y ago

KNGITRYI Wallet Keychain Wristlet for Women Slim RFID Credit Card Holder Purse Tassel Keychain Bangle Key Ring for Men Women(Beige)
- Price
- $13.10
- Rating
- 4.5/5
- Reviews
- 2,435
- Age
- 3y ago

COOLANS Wristlet Bracelet Keychain Pocket Credit Card Holder Purse Tassel Keychain Bangle Key Ring for Women (Silicone Bead Bracelet+Card Purse (Denim Blue))
- Price
- $9.95
- Rating
- 4.5/5
- Reviews
- 19,242
- Age
- 6y ago

Tiostep Clip and Go Strap for Phone with Wallet Crossbody Phone Lanyard Adjustable and Detachable RFID Wristlet Wallet with ID Window and Zipper Black
- Price
- $12.57
- Rating
- 4.4/5
- Reviews
- 1,979
- Age
- 1y ago

Mums Memory Mini Zip Around Wristlet Wallets for Women -KeyChain Wallet with Detachable Dual Pouch Wristlet -Key Chain Coin Purse Small Wallets
- Price
- $13.99
- Rating
- 4.6/5
- Reviews
- 2,702
- Age
- 1y ago
Trending
estimated 90-day click momentum
Stylish Wristlet Keychain Wallet for Women - Slim Design Credit Card Holder w/ Plenty of Storage incl. Clear ID Window & Zipper Pocket - Easy Carry RFID Blocking Wallet w/ Tassel Lanyard & Gold Rings
- Price
- $9.63
- Rating
- 4.5/5
- Reviews
- 198
- Age
- 9mo ago

Sprigs Banjees 2 Pocket Wrist Wallet/Wrist Band/Wrist Pocket for Travel Walking & Running. Wallet Pouch that Holds Cash Card IDs and More (Blue Floral One Size Fits Most)
- Price
- $19.74
- Rating
- 4.0/5
- Reviews
- 4,037
- Age
- 10y ago

Mums memory Mini Zip Around Wristlet Wallet for Women Dual Pouch Wristlet Portable Wallet Coin Purse Mini Women Coin Pocket (Leopard)
- Price
- $18.16
- Rating
- 4.6/5
- Reviews
- 2,702
- Age
- 9mo ago

M-Plateau RFID Blocking Keychain Wallet With Leather Wrist Strap
- Price
- $9.99
- Rating
- 4.5/5
- Reviews
- 1,094
- Age
- 9mo ago

Tiostep Clip and Go Strap for Phone with Wallet Crossbody Phone Lanyard Adjustable and Detachable RFID Wristlet Wallet with ID Window and Zipper Black
- Price
- $12.57
- Rating
- 4.4/5
- Reviews
- 1,979
- Age
- 1y ago
Newest
by launch date
VUTUXA KeyChain Wristlet Wallet For Women Iris Zip Card Case With ID Window
- Price
- $6.54
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 8mo ago

Stylish Wristlet Keychain Wallet for Women - Slim Design Credit Card Holder w/ Plenty of Storage incl. Clear ID Window & Zipper Pocket - Easy Carry RFID Blocking Wallet w/ Tassel Lanyard & Gold Rings
- Price
- $9.63
- Rating
- 4.5/5
- Reviews
- 198
- Age
- 9mo ago

Mums memory Mini Zip Around Wristlet Wallet for Women Dual Pouch Wristlet Portable Wallet Coin Purse Mini Women Coin Pocket (Leopard)
- Price
- $18.16
- Rating
- 4.6/5
- Reviews
- 2,702
- Age
- 9mo ago

M-Plateau RFID Blocking Keychain Wallet With Leather Wrist Strap
- Price
- $9.99
- Rating
- 4.5/5
- Reviews
- 1,094
- Age
- 9mo ago

BOSTANTEN Small Wallet Checkered Wristlet Wallets for Women RFID Detachable Dual Pouch Keychain Wristlet Wallet Cute Coin Purse Pink and White
- Price
- $7.68
- Rating
- 4.6/5
- Reviews
- 273
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
46 rising
Sellers
47
Est. top-5 brand share
39%
Top 20: 80%
Est. top-5 click share
30%
Top 20: 63%
Open market
56%
- Mum's memory13%
- KNGITRYI9%
- COOLANS7%
- VUTUXA5%
- Tiostep5%
- ZICOTO5%
Demand
Wrist Wallet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Wrist Wallet search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wrist wallet163K/yr
- wristlet keychain wallet163K/yr
- keychain wristlet wallet87K/yr
- wallet keychain wristlet64K/yr
- wristlet wallet keychain39K/yr
- wallet wristlet keychain19K/yr
- wrist wallet keychain20K/yr
- keychain wristlet with wallet20K/yr
- card holder wristlet14K/yr
- wristlet keychain with wallet21K/yr
Reviews and returns
What reviews say buyers love and hate about Wrist Wallet
We read the reviews and the return reasons for every product selling here.
“Smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wrist Wallet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









