Wrist Lanyard

Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months

368K

Growth, 90 days vs prior 90

-3.9%

Conversion, latest week

1.0%

Market size, estimated

$46Ka year

Peak month

August2.5× the quietest month

Top search term

keychain strap54K searches a year

Listings sell for $12.86 on average, from $5.59 to $27.02. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $12.86 that is $1K to $3K a year per listing.

Average price

$12.86under the $15 to $100 sweet spot

Price range

$5.59–$27.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.2%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #117 within Keyrings & Keychains. It carries 4,607 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#117in Keyrings & Keychains

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

4,607per listing

Listings tracked

27

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

35 months