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Wrist Coil Keychain

Fail

Prices span $3.18–$14.71, mostly outside the sweet spot, so Wrist Coil Keychain is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$68K/yr158K searches / yr
90-day growth
+25.9%search demand this quarter
Competition
49%top-5 click share · 12 brands · 17 sellers

Flapen Score

Wrist Coil Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wrist Coil Keychain is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrist Coil Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Wrist Coil Keychain 158K times last year and spent an estimated $68K. The top 5 brands take 86% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
+25.9%
Conversion, latest week
6.3%
Market size, estimated
$68Ka year
Peak month
August2.2× the quietest month
Top search term
wrist key holder stretchy7K searches a year

02 · Price

A sale here is worth $6.85.

Listings sell for $6.85 on average, from $3.18 to $14.71. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $6.85 that is $685 to $2K a year per listing.

Average price
$6.85under the $15 to $100 sweet spot
Price range
$3.18–$14.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$685–$2K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #866 within Keyrings & Keychains. It carries 1,782 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#866in Keyrings & Keychains
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,782per listing
Listings tracked
32

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Wrist Coil Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

17

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

11%

  • Brand 131%
  • Brand 229%
  • Brand 314%
  • Brand 48%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 11%)

Demand

Wrist Coil Keychain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Wrist Coil Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wrist key holder stretchy7K/yr
  • wrist coil keychain18K/yr
  • spiral keychain wristlet15K/yr
  • coil keychain14K/yr
  • spiral keychain11K/yr
  • key fob bracelet10K/yr
  • spiral wrist coil key chain12K/yr
  • coil key chains for wrist12K/yr
  • coil bracelets9K/yr
  • coil wrist keychain6K/yr

Reviews and returns

What reviews say buyers love and hate about Wrist Coil Keychain

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Color”
28%of negative reviews mention “Durability”
1.2%of orders come back
“Broke on first use”
A buyer, on “Durability”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Wrist Coil Keychain questions

Answered from the same tracked data.