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Wrap Sweater

Fail

Demand is soft, at -86.4% this quarter, so Wrap Sweater is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$12K/yr377K searches / yr
90-day growth
-86.4%search demand this quarter
Competition
13%top-5 click share · 74 brands · 83 sellers

Flapen Score

Wrap Sweater against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wrap Sweater is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrap Sweater market on Amazon at a glance

Shoppers on Amazon United States searched for Wrap Sweater 377K times last year and spent an estimated $12K. The top 5 brands take 40% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -86.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
377K
Growth, 90 days vs prior 90
-86.4%
Conversion, latest week
0.1%
Market size, estimated
$12Ka year
Peak month
December25.8× the quietest month
Top search term
open back sweater66K searches a year

02 · Price

A sale here is worth $27.01.

Listings sell for $27.01 on average, from $10.08 to $42.89. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $27.01 that is $0 to $3K a year per listing.

Average price
$27.01inside the $15 to $100 sweet spot
Price range
$10.08–$42.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
13.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #6,115 within Sweaters. It carries 690 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
14.1%
Average rank
#6,115in Sweaters
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
690per listing
Listings tracked
201

04 · Newcomers

6 of last year's 56 launches cleared the first-year sales bar.

56 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
56
Successful launches
6Amazon's first-year sales bar
Average brand age
36 months

Products

Top Wrap Sweater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

74 rising

Sellers

83

Top-5 brand share

40%

Top 20: 74%

Top-5 click share

13%

Top 20: 34%

Open market

55%

  • Brand 19%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Wrap Sweater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 25.8×

Search terms

Top Wrap Sweater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • open back sweater66K/yr
  • backless sweater39K/yr
  • open back sweater for women41K/yr
  • sexy sweatshirts for women15K/yr
  • date night sweater for women19K/yr
  • backless sweater for women29K/yr
  • date night sweater14K/yr
  • sexy sweaters for women date night11K/yr
  • low cut sweaters for women13K/yr
  • cut out sweater11K/yr

Reviews and returns

What reviews say buyers love and hate about Wrap Sweater

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
13.5%of orders come back
“Larger than expected”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Wrap Sweater questions

Answered from the same tracked data.