Wrangler Wallet

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $230K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-13.9%

Conversion, latest week

0.6%

Market size, estimated

$230Ka year

Peak month

December2.8× the quietest month

Top search term

wrangler wallet736K searches a year

Listings sell for $22.33 on average, from $9.83 to $34.86. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $22.33 that is $2K to $6K a year per listing.

Average price

$22.33inside the $15 to $100 sweet spot

Price range

$9.83–$34.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

3.5%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #89 within Wallets, Card Cases & Money Organizers. It carries 1,553 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#89in Wallets, Card Cases & Money Organizers

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

1,553per listing

Listings tracked

59

15 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

6Amazon's first-year sales bar

Average brand age

43 months