wrangler shorts women
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Incredible$32.24avg listing price — sweet spot $15–$100
Growth
Great+100.4%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$13.89–$137.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,630.62avg incumbent reviews — the moat a new listing must climb
Market size
Bad$64K$64K/yr · 439K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad15.4%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, wrangler shorts women is a $64K/yr Amazon United States market (439K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
wrangler shorts women market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $48K–$64K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #384
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 1.9%
- Avg brand age
- 34 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
66 rising
Sellers
138
Top-5 brand share
62%
Top 20: 83%
Top-5 click share
12%
Top 20: 27%
Open market
41%
- Levi's18%
- Judy Blue17%
- Wrangler13%
- luvamia7%
- Eddoyee2%
- SANMM2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +100.4% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 13.3×
Top wrangler shorts women search terms
- wrangler shorts women108K/yr
- levis women shorts43K/yr
- long denim shorts for women40K/yr
- womens denim shorts 7 inch inseam35K/yr
- jegging shorts27K/yr
- plus size womens jean shorts20K/yr
- plus size blue jean shorts19K/yr
- levi shorts for women 50129K/yr
- judy blue jean shorts20K/yr
- womens jean shorts plus size19K/yr
Top wrangler shorts women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Levis Womens 501 Original Shorts (Also Available in Plus) (New) Blow Big Horns 26
Levi's$31.544.3★32,371 rev
Wrangler Western Womens 3.5 Cowboy Short Mara 26
Wrangler$34.164.4★11 rev
High-Rise Vintage Denim Short Moonlight 12
Wrangler$30.614.1★414 rev
Judy Blue Womens Jean Shorts - Mid Rise Tummy Control Mid Length Shorts (L Medium Blue)
Judy Blue$51.723.8★16 rev
Judy Blue Tummy Control Fray Hem Denim Shorts (US Alpha Large Regular Regular Blue)
Judy Blue$45.624.4★157 rev
Newest
by launch dateJudy Blue Womens Jean Shorts - Mid Rise Tummy Control Mid Length Shorts (L Medium Blue)
Judy Blue$51.7216 rev
Eddoyee Bermuda Shorts for Women Long Knee Length Jean Shorts Denim Stretchy Cotton Jorts with Pockets Casual Relaxed Fit(Blue Denim Large)
Eddoyee$28.20364 rev
Judy Blue High Waist Dark Wash Slim Fray Shorts
Judy Blue$47.1012 rev
Wrangler Western Womens 3.5 Cowboy Short Mara 26
Wrangler$34.1611 rev
Wrangler Western Womens 3.5 Cowboy Short Cocoa 27
Wrangler$35.5611 rev
Trending
90-day click momentumWrangler Western Womens 3.5 Cowboy Short Cocoa 27
Wrangler$35.564.4★
Levis Womens 501 Curve Short (New) Signs of Success (Shrink-to-fit - Stretch) 31
Levi's$37.084.1★
Wrangler Womens Mid-Rise Vintage Denim Short Eucalyptus 10
Wrangler$24.314.1★
Wrangler Western Womens 3.5 Cowboy Short Juniper 29
Wrangler$34.824.4★
Levis Womens 501 Mid-Thigh Shorts (New) Blow Big Horns (Shrink-to-fit) 28 Standard
Levi's$35.554.3★
What buyers say about wrangler shorts women
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is accurate”
“Quality and comfort”
“Just enough stretch”
“theyre incredibly affordable for the quality”
“The color is accurate”
“Material is soft”
“Cute style”
“Reasonable price”
“Material is soft”
“Lots of pockets”
What buyers complain about
“Too short”
“HORRIBLE SMELL”
“Very little stretch”
“Too tight in thigh area”
“a little looser on the waist”
“Not as advertised”
“cheap material”
“they felt not well made”
“Not flattering at all”
“A waste of money”
Top return reasons
Common questions
- Is wrangler shorts women profitable to sell on Amazon United States?
- The niche generates $64K/yr across 263 tracked products. 47 of 84 products launched in the last 360 days are still selling. 90-day search growth is +100.4%. Flapen's verdict: Worth a look (57/100).
- How competitive is the wrangler shorts women niche?
- 66 brands and 138 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in wrangler shorts women?
- Top complaints mined from reviews: Size-Overall, Smell, Stretchability/Expandability/Elasticity. The return rate is 15.4% — above our launch gate.
- When does demand for wrangler shorts women peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 13.3× the quietest.
- What does it cost to enter the wrangler shorts women niche?
- Listings span $13.89–$137.74; the average listing price is $32.24 (sweet spot $15–$100). The average incumbent carries 1,631 reviews — the moat a new listing must climb.