How competitive is the Wrangler Shorts Women niche on Amazon United States?

66 brands and 138 sellers compete in Wrangler Shorts Women on Amazon United States. The top 5 Wrangler Shorts Women products take 12% of clicks and its top 5 brands hold 62% of demand.

What do buyers complain about in Wrangler Shorts Women?

Wrangler Shorts Women buyers on Amazon United States complain most about Size-Overall, Smell, Stretchability/Expandability/Elasticity, the themes mined from the niche's reviews. Its return rate is 15.4% — above our launch gate.

What does it cost to enter the Wrangler Shorts Women niche?

Wrangler Shorts Women sells for $32.24 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $13.89–$137.74. The average incumbent carries 1,631 reviews — the moat a new listing must climb.

Wrangler Shorts Women

Wrangler Shorts Women shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 45

This niche Category average · 16,930 niches

Is Wrangler Shorts Women profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Wrangler Shorts Women is a $64K/yr Amazon United States market (439K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 57/100.

Wrangler Shorts Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +100.4% over the last 90 days and 0.4% of searches end in a purchase.

$64K

revenue / yr

Units sold / yr2K

Search volume / yr+100.4%439K

Conversion rate0.4%

Avg price$32.24

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers66 · 138

Top-5 product click share12%

Open market38%

Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 263 products

Top Wrangler Shorts Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Levis Womens 501 Original Shorts (Also Available in Plus) (New) Blow Big Horns 26

Price: $31.54
Rating: 4.3/5
Reviews: 32,371
Age: 1y ago

Wrangler Western Womens 3.5 Cowboy Short Mara 26

Price: $34.16
Rating: 4.4/5
Reviews: 11
Age: 7mo ago

High-Rise Vintage Denim Short Moonlight 12

Price: $30.61
Rating: 4.1/5
Reviews: 414
Age: 2y ago

Judy Blue Womens Jean Shorts - Mid Rise Tummy Control Mid Length Shorts (L Medium Blue)

Price: $51.72
Rating: 3.8/5
Reviews: 16
Age: 4mo ago

Judy Blue Tummy Control Fray Hem Denim Shorts (US Alpha Large Regular Regular Blue)

Price: $45.62
Rating: 4.4/5
Reviews: 157
Age: 1y ago

Newest

by launch date

Judy Blue Womens Jean Shorts - Mid Rise Tummy Control Mid Length Shorts (L Medium Blue)

Price: $51.72
Rating: 3.8/5
Reviews: 16
Age: 4mo ago

Eddoyee Bermuda Shorts for Women Long Knee Length Jean Shorts Denim Stretchy Cotton Jorts with Pockets Casual Relaxed Fit(Blue Denim Large)

Price: $28.20
Rating: 4.4/5
Reviews: 364
Age: 6mo ago

Judy Blue High Waist Dark Wash Slim Fray Shorts

Price: $47.10
Rating: 4.8/5
Reviews: 12
Age: 7mo ago

Wrangler Western Womens 3.5 Cowboy Short Mara 26

Price: $34.16
Rating: 4.4/5
Reviews: 11
Age: 7mo ago

Wrangler Western Womens 3.5 Cowboy Short Cocoa 27

Price: $35.56
Rating: 4.4/5
Reviews: 11
Age: 7mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

66 rising

Sellers

138

Top-5 brand share

62%

Top 20: 83%

Top-5 click share

12%

Top 20: 27%

Open market

41%

Levi's18%
Judy Blue17%
Wrangler13%
luvamia7%
Eddoyee2%
SANMM2%

Wrangler Shorts Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume439KCVR0.4%Products263Brands66Top 5 Brands62%OOS Rate1.9%Rating4.3★Reviews1,631Avg BSR#384

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 13.3×

Top Wrangler Shorts Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wrangler shorts women108K/yr +112.2%0.1% conv.
levis women shorts43K/yr +66.7%0.1% conv.
long denim shorts for women40K/yr +147.5%0.2% conv.
womens denim shorts 7 inch inseam35K/yr +129.6%0.4% conv.
jegging shorts27K/yr +142.7%0.3% conv.
plus size womens jean shorts20K/yr +144.7%0.2% conv.
plus size blue jean shorts19K/yr +170.1%0.1% conv.
levi shorts for women 50129K/yr +15.0%0.1% conv.
judy blue jean shorts20K/yr +12.4%0.4% conv.
womens jean shorts plus size19K/yr +157.8%0.3% conv.

What reviews say buyers love and hate about Wrangler Shorts Women

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Size-Overall35%

“Fit is accurate”

Comfort-Overall16%

“Quality and comfort”

Stretchability/Expandability/Elasticity9%

“Just enough stretch”

Quality-Overall5%

“theyre incredibly affordable for the quality”

Color3%

“The color is accurate”

What buyers complain about

61% of reviews

Size-Overall35%

“Too short”

Smell4%

“HORRIBLE SMELL”

Stretchability/Expandability/Elasticity4%

“Very little stretch”

Thigh Fit3%

“Too tight in thigh area”

Waist Fit3%

“a little looser on the waist”

Wrangler Shorts Women return rate & reasons

Why buyers send it back, as a share of all return requests.

15.4%

Return rate

91%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

53%

2Waist Fit

16%

3Length

4Thigh Fit

5Hip Fit

Common Wrangler Shorts Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wrangler Shorts Women 57/100 on Amazon United States — Worth a look. The niche generates $64K/yr across 263 tracked products. 47 of 84 products launched in the last 360 days are still selling. Search demand moved +100.4% over the last 90 days.