How competitive is the Wrangler Retro Slim Straight Jeans niche on Amazon United States?

9 brands and 31 sellers compete in Wrangler Retro Slim Straight Jeans on Amazon United States. The top 5 Wrangler Retro Slim Straight Jeans products take 46% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Wrangler Retro Slim Straight Jeans?

Wrangler Retro Slim Straight Jeans buyers on Amazon United States complain most about Size-Overall, Durability, Thin, the themes mined from the niche's reviews. Its return rate is 14.6% — above our launch gate.

What does it cost to enter the Wrangler Retro Slim Straight Jeans niche?

Wrangler Retro Slim Straight Jeans sells for $38.84 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $16.08–$54.98. The average incumbent carries 8,361 reviews — the moat a new listing must climb.

Wrangler Retro Slim Straight Jeans

high returns (14.6%) — Wrangler Retro Slim Straight Jeans doesn't clear our bar today.

Signals High Returns

Flapen Score

Skip it

Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45

This niche Category average · 16,930 niches

Is Wrangler Retro Slim Straight Jeans profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Wrangler Retro Slim Straight Jeans is a $56K/yr Amazon United States market (335K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Wrangler Retro Slim Straight Jeans: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.8% over the last 90 days and 0.4% of searches end in a purchase.

$56K

revenue / yr

Units sold / yr3K

Search volume / yr-9.8%335K

Conversion rate0.4%

Avg price$38.84

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers9 · 31

Top-5 product click share46%

Open market4%

Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 39 products

Top Wrangler Retro Slim Straight Jeans products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Levis Mens 512 Slim Taper Fit Jeans (New) Bright Ideas 34Wx29L

Price: $42.01
Rating: 4.5/5
Reviews: 16,404
Age: 1y ago

Levis Mens 512 Slim Taper Fit Jeans Native Cali-Stretch 36W x 32L

Price: $39.47
Rating: 4.5/5
Reviews: 16,404
Age: 7y ago

Levis Mens 512 Slim Taper Fit Jeans Red Haze Indigo-Stretch 36W x 30L

Price: $43.37
Rating: 4.5/5
Reviews: 16,404
Age: 6y ago

Wrangler Mens Retro Slim Fit Straight Leg Jeans Tilden 36W x 34L

Price: $54.09
Rating: 4.3/5
Reviews: 8,853
Age: 1y ago

Wrangler Retro Slim Fit Straight Leg Jean Jacksboro 34W x 32L

Price: $54.98
Rating: 4.3/5
Reviews: 8,853
Age: 2y ago

Newest

by launch date

Levis Mens 512 Slim Taper Shrouded in Mystery 38 x 32

Price: $49.03
Rating: 3.5/5
Reviews: 5
Age: 8mo ago

Levis Mens 512 Slim Taper Brightest Sun 38 x 30

Price: $52.45
Rating: 3.5/5
Reviews: 5
Age: 8mo ago

Amazon Essentials Mens Slim-Fit Jeans Tinted Medium Indigo 34W x 32L

Price: $16.08
Rating: 4.2/5
Reviews: 1,053
Age: 10mo ago

Amazon Essentials Mens Slim-Fit Jeans Stone Medium Wash 36W x 32L

Price: $24.05
Rating: 4.2/5
Reviews: 365
Age: 10mo ago

Amazon Essentials Mens Slim-Fit Jeans Dark Midnight Wash 36W x 30L

Price: $18.58
Rating: 4.2/5
Reviews: 1,053
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

46%

Top 20: 79%

Open market

Levi's56%
Wrangler20%
Amazon Essentials15%
DKNY3%
Lee2%
Lucky Brand1%
Open — no brand owns it (3 brands, 3%)

Wrangler Retro Slim Straight Jeans demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume335KCVR0.4%Products39Brands9Top 5 Brands96%OOS Rate13.1%Rating4.3★Reviews8,361Avg BSR#319

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Top Wrangler Retro Slim Straight Jeans search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

levis 512 mens jeans60K/yr -2.8%0.2% conv.
levis 51254K/yr -3.5%0.1% conv.
wrangler retro slim straight jeans50K/yr -22.8%0.3% conv.
wrangler retro slim straight17K/yr +5.7%0.1% conv.
levi 512 jeans for men17K/yr -14.3%0.1% conv.
levi 51215K/yr +2.8%0.3% conv.
512 levis jeans for men15K/yr -16.0%0.3% conv.
levis 512 slim taper mens13K/yr -15.7%0.1% conv.
slim tapered jeans men12K/yr -28.7%0.0% conv.
lee slim fit jeans men10K/yr +4.9%0.1% conv.

What reviews say buyers love and hate about Wrangler Retro Slim Straight Jeans

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Size-Overall35%

“Fit Good”

Comfort-Overall16%

“Very comfortable”

Color9%

“Color doesnt change after wash”

Material Quality6%

“The material is good quality also”

Stretchability/Expandability/Elasticity6%

“Nice stretch”

What buyers complain about

87% of reviews

Size-Overall40%

“Size runs small”

Durability22%

“These jeans don't hold up”

Thin11%

“Not slim”

Stretchability/Expandability/Elasticity6%

“I wish it was more stretchy”

Thigh Fit6%

“Yet the thigh of the jeans is baggy”

Wrangler Retro Slim Straight Jeans return rate & reasons

Why buyers send it back, as a share of all return requests.

14.6%

Return rate

93%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

44%

2Waist Fit

17%

3Thigh Fit

11%

4Inseam Fit

5Length

Common Wrangler Retro Slim Straight Jeans questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wrangler Retro Slim Straight Jeans 34/100 on Amazon United States — Skip it. The niche generates $56K/yr across 39 tracked products. 1 of 10 products launched in the last 360 days are still selling. Search demand moved -9.8% over the last 90 days.