wrangler jackets for men
Skip itHigh returns (14.2%) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$52.37avg listing price — sweet spot $15–$100
Price range
Great$19.45–$117.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$190K$190K/yr · 1.3M searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,341.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-39.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad14.2%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, wrangler jackets for men is a $190K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
wrangler jackets for men market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $157K–$209K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #188
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 5.6%
- Avg brand age
- 45 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
53
Top-5 brand share
84%
Top 20: 99%
Top-5 click share
20%
Top 20: 44%
Open market
13%
- Levi's36%
- Wrangler20%
- Levi Strauss Signature Gold14%
- X RAY8%
- Amazon Essentials6%
- JMOJO3%
- Open — no brand owns it (17 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -39.0% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.2×
Top wrangler jackets for men search terms
- levis jacket men222K/yr
- levis jacket127K/yr
- black denim jacket men64K/yr
- wrangler jackets for men115K/yr
- chaqueta levis para hombre52K/yr
- wrangler jacket88K/yr
- trucker jacket men73K/yr
- black jean jacket men55K/yr
- levis mens jacket75K/yr
- levi jacket51K/yr
Top wrangler jackets for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Levis Mens Type 3 Sherpa Trucker Jacket Built To Last Sherpa Trk M
Levi's$117.784.6★3 rev
Levi Strauss Signature Gold Mens Signature Trucker Jacket Gothic Large
Levi Strauss Signature Gold$38.224.6★13,217 rev
X RAY Mens Denim Jacket Washed Ripped Distressed Flex Stretch Casual Trucker Biker Jeans Jacket for Men Black Small
X RAY$29.074.3★378 rev
Levis Mens Trucker Jacket Outerwear -Colusa/stretch M
Levi's$54.654.6★522 rev
X RAY Mens Denim Jacket Washed Ripped Distressed Flex Stretch Casual Trucker Biker Jeans Jacket for Men Black - Ripped X-Large
X RAY$27.264.2★57 rev
Newest
by launch dateLevi Strauss Signature Gold Mens Signature Trucker Jacket Gothic Large
Levi Strauss Signature Gold$38.2213,217 rev
Levi Strauss Signature Gold Mens Signature Jacket View Trucker XL
Levi Strauss Signature Gold$38.2813,217 rev
Levis Mens Cotton Field Jacket With Corduroy Collar Black Lightweight Large
Levi's$101.551 rev
Levis Mens The Trucker Jacket Washed Away Small
Levi's$109.564 rev
Levis Mens Type 3 Sherpa Trucker Jacket Built To Last Sherpa Trk M
Levi's$117.783 rev
Trending
90-day click momentumLevis Mens Type 3 Sherpa Trucker Jacket Built To Last Sherpa Trk M
Levi's$117.784.6★
JMOJO Blue Jean Jacket Men - Regular Fit Mens Denim Jackets Trucker Style With Functional Pockets - Vintage Long Sleeves Mens Jeans Jacket - Classic Button Down Cowboy Jacket for Casual Outfits
JMOJO$38.414.5★
JMOJO Denim Jacket Men Regular Fit Mens Black Jean Jacket Trucker - Lightweight Casual Outerwear with Vintage Oversized Distressed Look Perfect for Streetwear Concerts Travel & Everyday Wear
JMOJO$36.604.3★
Levis Mens Cotton Field Jacket With Corduroy Collar Black Lightweight Large
Levi's$101.552.0★
Levis Mens The Trucker Jacket Washed Away Small
Levi's$109.565.0★
What buyers say about wrangler jackets for men
What buyers praise and complain about, mined from review topics.What buyers love
“The size is accurate”
“Excellent quality”
“Great value for the money”
“Warm and comfy”
“VERY comfy”
“Looks as pictured”
“Traditional style”
“Thick and durable”
“I like the color”
“Heavy weight fabric good for cool/colder weather”
What buyers complain about
“TOO BIG”
“Low quality”
“Almost all of them where sewn too short”
“the material way too stiff”
“Not at all what I expected for the price”
“Not lined”
“The color is too dark”
“It smells so strongly of chemicals. even after many washes”
“Too warm for hawaii”
“Odd sleeve length”
Top return reasons
Common questions
- Is wrangler jackets for men profitable to sell on Amazon United States?
- The niche generates $190K/yr across 107 tracked products. 12 of 34 products launched in the last 360 days are still selling. 90-day search growth is -39.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the wrangler jackets for men niche?
- 23 brands and 53 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in wrangler jackets for men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Stitch/Finish/Polish. The return rate is 14.2% — above our launch gate.
- When does demand for wrangler jackets for men peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the wrangler jackets for men niche?
- Listings span $19.45–$117.78; the average listing price is $52.37 (sweet spot $15–$100). The average incumbent carries 3,341 reviews — the moat a new listing must climb.