How competitive is the Wrangler Jackets for Men niche on Amazon United States?

23 brands and 53 sellers compete in Wrangler Jackets for Men on Amazon United States. The top 5 Wrangler Jackets for Men products take 20% of clicks and its top 5 brands hold 84% of demand.

What do buyers complain about in Wrangler Jackets for Men?

Wrangler Jackets for Men buyers on Amazon United States complain most about Size-Overall, Quality-Overall, Stitch/Finish/Polish, the themes mined from the niche's reviews. Its return rate is 14.2% — above our launch gate.

What does it cost to enter the Wrangler Jackets for Men niche?

Wrangler Jackets for Men sells for $52.37 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $19.45–$117.78. The average incumbent carries 3,341 reviews — the moat a new listing must climb.

Wrangler Jackets for Men

high returns (14.2%) — Wrangler Jackets for Men doesn't clear our bar today.

Signals High Returns High Price

Flapen Score

Skip it

Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45

This niche Category average · 16,930 niches

Is Wrangler Jackets for Men profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Wrangler Jackets for Men is a $190K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 39/100.

Wrangler Jackets for Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -39.0% over the last 90 days and 0.3% of searches end in a purchase.

$190K

revenue / yr

Units sold / yr4K

Search volume / yr-39.0%1.3M

Conversion rate0.3%

Avg price$52.37

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers23 · 53

Top-5 product click share20%

Open market16%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 107 products

Top Wrangler Jackets for Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Levis Mens Type 3 Sherpa Trucker Jacket Built To Last Sherpa Trk M

Price: $117.78
Rating: 4.6/5
Reviews: 3
Age: 10mo ago

Levi Strauss Signature Gold Mens Signature Trucker Jacket Gothic Large

Price: $38.22
Rating: 4.6/5
Reviews: 13,217
Age: 3w ago

X RAY Mens Denim Jacket Washed Ripped Distressed Flex Stretch Casual Trucker Biker Jeans Jacket for Men Black Small

Price: $29.07
Rating: 4.3/5
Reviews: 378
Age: 6y ago

Levis Mens Trucker Jacket Outerwear -Colusa/stretch M

Price: $54.65
Rating: 4.6/5
Reviews: 522
Age: 7y ago

X RAY Mens Denim Jacket Washed Ripped Distressed Flex Stretch Casual Trucker Biker Jeans Jacket for Men Black - Ripped X-Large

Price: $27.26
Rating: 4.2/5
Reviews: 57
Age: 6y ago

Newest

by launch date

Levi Strauss Signature Gold Mens Signature Trucker Jacket Gothic Large

Price: $38.22
Rating: 4.6/5
Reviews: 13,217
Age: 3w ago

Levi Strauss Signature Gold Mens Signature Jacket View Trucker XL

Price: $38.28
Rating: 4.6/5
Reviews: 13,217
Age: 3w ago

Levis Mens Cotton Field Jacket With Corduroy Collar Black Lightweight Large

Price: $101.55
Rating: 2.0/5
Reviews: 1
Age: 7mo ago

Levis Mens The Trucker Jacket Washed Away Small

Price: $109.56
Rating: 5.0/5
Reviews: 4
Age: 8mo ago

Levis Mens Type 3 Sherpa Trucker Jacket Built To Last Sherpa Trk M

Price: $117.78
Rating: 4.6/5
Reviews: 3
Age: 10mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

Top-5 brand share

84%

Top 20: 99%

Top-5 click share

20%

Top 20: 44%

Open market

13%

Levi's36%
Wrangler20%
Levi Strauss Signature Gold14%
X RAY8%
Amazon Essentials6%
JMOJO3%
Open — no brand owns it (17 brands, 13%)

Wrangler Jackets for Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.3MCVR0.3%Products107Brands23Top 5 Brands84%OOS Rate5.6%Rating4.5★Reviews3,341Avg BSR#188

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Top Wrangler Jackets for Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

levis jacket men222K/yr -42.9%0.1% conv.
levis jacket127K/yr -27.1%0.1% conv.
black denim jacket men64K/yr -32.3%0.6% conv.
wrangler jackets for men115K/yr -60.5%0.1% conv.
chaqueta levis para hombre52K/yr -13.5%0.0% conv.
wrangler jacket88K/yr -52.5%0.1% conv.
trucker jacket men73K/yr -44.3%0.1% conv.
black jean jacket men55K/yr -38.7%0.6% conv.
levis mens jacket75K/yr -51.7%0.1% conv.
levi jacket51K/yr -32.4%0.1% conv.

What reviews say buyers love and hate about Wrangler Jackets for Men

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Size-Overall27%

“The size is accurate”

Quality-Overall15%

“Excellent quality”

Value For Money7%

“Great value for the money”

Warmth6%

“Warm and comfy”

Comfort-Overall4%

“VERY comfy”

What buyers complain about

52% of reviews

Size-Overall23%

“TOO BIG”

Quality-Overall5%

“Low quality”

Stitch/Finish/Polish4%

“Almost all of them where sewn too short”

Material Quality3%

“the material way too stiff”

Value For Money3%

“Not at all what I expected for the price”

Wrangler Jackets for Men return rate & reasons

Why buyers send it back, as a share of all return requests.

14.2%

Return rate

94%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

54%

2Sleeve Fit

10%

3Chest Fit

4Color

5Shoulder Fit

Common Wrangler Jackets for Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wrangler Jackets for Men 39/100 on Amazon United States — Skip it. The niche generates $190K/yr across 107 tracked products. 12 of 34 products launched in the last 360 days are still selling. Search demand moved -39.0% over the last 90 days.