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Wrangler Duffle Bag

Fail

Buyers convert on only 0.5% of searches, so Wrangler Duffle Bag is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$55K/yr197K searches / yr
90-day growth
+5.5%search demand this quarter
Competition
40%top-5 click share · 14 brands · 28 sellers

Flapen Score

Wrangler Duffle Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wrangler Duffle Bag is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wrangler Duffle Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Wrangler Duffle Bag 197K times last year and spent an estimated $55K. The top 5 brands take 86% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
+5.5%
Conversion, latest week
0.5%
Market size, estimated
$55Ka year
Top search term
wrangler duffle bag65K searches a year

02 · Price

A sale here is worth $56.26.

Listings sell for $56.26 on average, from $18.85 to $122.18. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $56.26 that is $0 to $6K a year per listing.

Average price
$56.26inside the $15 to $100 sweet spot
Price range
$18.85–$122.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #328 within Travel Duffels. It carries 3,071 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
10.6%
Average rank
#328in Travel Duffels
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
3,071per listing
Listings tracked
38

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Wrangler Duffle Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

28

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

40%

Top 20: 79%

Open market

11%

  • Brand 148%
  • Brand 220%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (8 brands, 11%)

Demand

Wrangler Duffle Bag search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Wrangler Duffle Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wrangler duffle bag65K/yr
  • western duffle bag29K/yr
  • wrangler travel bag20K/yr
  • wrangler duffel bag11K/yr
  • western travel bag12K/yr
  • wrangler weekender bag9K/yr
  • western duffle bag for women11K/yr
  • wrangler duffle bag for women7K/yr
  • wrangler travel6K/yr
  • wrangler overnight bag5K/yr

Reviews and returns

What reviews say buyers love and hate about Wrangler Duffle Bag

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
7.6%of orders come back
“it fell apart”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wrangler Duffle Bag questions

Answered from the same tracked data.