wrangler button up shirts for men
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible$24.89avg listing price — sweet spot $15–$100
Price range
Great$7.57–$65.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+38.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Bad4,263.02avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.4%return rate — above 5% kills the launch gate
Market size
Bad$51K$51K/yr · 401K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, wrangler button up shirts for men is a $51K/yr Amazon United States market (401K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
wrangler button up shirts for men market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $62K–$75K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #10,041
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 84%
- Out of stock
- 8.6%
- Avg brand age
- 40 months
- Avg seller age
- 153 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
107
Top-5 brand share
83%
Top 20: 96%
Top-5 click share
15%
Top 20: 37%
Open market
14%
- Wrangler47%
- Wrangler Authentics18%
- Dickies8%
- Dubinik6%
- Amazon Essentials4%
- Carhartt3%
- Open — no brand owns it (30 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +38.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top wrangler button up shirts for men search terms
- wrangler t shirts for men76K/yr
- wrangler short sleeve shirts for men39K/yr
- wrangler work shirts for men55K/yr
- wrangler work shirts32K/yr
- wrangler tshirts for men25K/yr
- wrangler t shirt23K/yr
- wrangler shirts for men short sleeve20K/yr
- wrangler riggs workwear shirts18K/yr
- wrangler short sleeve button up13K/yr
- wrangler tshirt14K/yr
Top wrangler button up shirts for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wrangler Riggs Workwear Mens Short Sleeve Crew Tee Black Large
Wrangler$21.474.4★11 rev
Dickies Mens Short Sleeve Heavyweight Crew Neck Pocket T-Shirt Smoke Blue Small
Dickies$14.694.4★520 rev
Wrangler Authentics Mens Short Sleeve Classic Woven Shirt Sea Spray Chambray Large
Wrangler Authentics$24.714.5★17,730 rev
Wrangler Mens Western Crew Neck Short Sleeve Tee Shirt Graphite Heather Large
Wrangler$18.364.7★1,555 rev
Amazon Essentials Mens Relaxed-Fit Stain and Wrinkle-Resistant Short-Sleeve Work Shirts Black X-Large
Amazon Essentials$16.224.4★5,378 rev
Newest
by launch dateWrangler Authentics Mens Short Sleeve Classic Woven Shirt Sea Spray Chambray Large
Wrangler Authentics$24.7117,730 rev
Long Sleeve Classic Woven Shirt Burnt Olive Large
Wrangler Authentics$26.8211,444 rev
Wrangler Authentics Mens Short Sleeve Classic Plaid Shirt Pale Khaki Plaid X-Large
Wrangler Authentics$22.1410,522 rev
Wrangler Authentics mens Short Sleeve Classic Plaid shirt Rivera X-Large US
Wrangler Authentics$24.2110,522 rev
Wrangler Authentics Mens Short Sleeve Classic Woven Shirt Dark Chambray X-Large
Wrangler Authentics$24.7417,730 rev
Trending
90-day click momentumWrangler Authentics Mens Short Sleeve Classic Plaid Shirt Pale Khaki Plaid X-Large
Wrangler Authentics$22.144.4★
Wrangler Riggs Workwear Mens Short Sleeve Crew Tee Khaki X-Large
Wrangler$21.274.4★
Wrangler Riggs Workwear Mens Short Sleeve Performance Pocket Polo Charcoal Grey Large
Wrangler$17.154.5★
Wrangler Riggs Workwear Mens Short Sleeve Henley Tee Navy X-Large
Wrangler$21.294.7★
Wrangler Riggs Workwear Mens Short Sleeve Crew Tee Khaki 2X Tall
Wrangler$25.184.4★
What buyers say about wrangler button up shirts for men
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as expected”
“Quality shirt”
“Very comfortable”
“Good quality material”
“Great value”
“Exactly as Advertised”
“Accurate colors”
“As far as softness goes”
“Lightweight feel”
“Easy to Use, Works Perfectly”
What buyers complain about
“Was Too Long”
“Not the same material”
“Not Wrangler quality”
“Came very wrinkled”
“Too thick”
“sleeves are too long”
“This shirt isnt worth a dime let alone $23”
“False advertising”
“then it would be too big in the arms and neck”
“pockets not useful”
Top return reasons
Common questions
- Is wrangler button up shirts for men profitable to sell on Amazon United States?
- The niche generates $51K/yr across 173 tracked products. 27 of 76 products launched in the last 360 days are still selling. 90-day search growth is +38.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the wrangler button up shirts for men niche?
- 36 brands and 107 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in wrangler button up shirts for men?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 6.4% — above our launch gate.
- When does demand for wrangler button up shirts for men peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the wrangler button up shirts for men niche?
- Listings span $7.57–$65.13; the average listing price is $24.89 (sweet spot $15–$100). The average incumbent carries 4,263 reviews — the moat a new listing must climb.