How competitive is the Wrangler niche on Amazon United States?

27 brands and 63 sellers compete in Wrangler on Amazon United States. The top 5 Wrangler products take 13% of clicks and its top 5 brands hold 73% of demand.

What do buyers complain about in Wrangler?

Wrangler buyers on Amazon United States complain most about Size-Overall, Quality-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 10.4% — above our launch gate.

What does it cost to enter the Wrangler niche?

Wrangler sells for $39.46 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $13.75–$141.39. The average incumbent carries 21,244 reviews — the moat a new listing must climb.

Wrangler

Wrangler shows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Signals High Returns

Flapen Score

Worth a look

Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45

This niche Category average · 16,930 niches

Is Wrangler profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Wrangler is a $1.3M/yr Amazon United States market (6.8M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 51/100.

Wrangler: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.3% over the last 90 days and 0.5% of searches end in a purchase.

$1.3M

revenue / yr

Units sold / yr50K

Search volume / yr-14.3%6.8M

Conversion rate0.5%

Avg price$39.46

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers27 · 63

Top-5 product click share13%

Open market27%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 174 products

Top Wrangler products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Levis Mens 501 Original Fit Jeans (Also Available in Big & Tall) Dark Stonewash 32W x 32L

Price: $46.89
Rating: 4.5/5
Reviews: 120,217
Age: 19y ago

ARIAT Mens M2 Relaxed Stretch Legacy Boot Cut Jean Brandon 32W x 32L

Price: $63.04
Rating: 4.6/5
Reviews: 2,505
Age: 8y ago

Levis Mens 505 Regular Fit Jeans (Also Available in Big & Tall) Medium Stonewash 34W x 32L

Price: $37.04
Rating: 4.5/5
Reviews: 30,118
Age: 18y ago

Wrangler Authentics Mens Relaxed Fit Boot Cut Jean Riptide 32W x 30L

Price: $28.67
Rating: 4.4/5
Reviews: 27,242
Age: 3mo ago

Wrangler WranglermensRetro Relaxed Fit Boot Cut Jean

Price: $40.58
Rating: 4.4/5
Reviews: 8,649
Age: 2y ago

Newest

by launch date

Mens Bootcut Fit Jeans Headlands 33W x 30L

Price: $27.19
Rating: 4.5/5
Reviews: 16,812
Age: 3w ago

Wrangler Authentics Mens Relaxed Fit Boot Cut Jean Riptide 32W x 30L

Price: $28.67
Rating: 4.4/5
Reviews: 27,242
Age: 3mo ago

Amazon Essentials Mens Low Stretch Slim-Fit Bootcut Jeans Stone Medium Wash 36W x 32L

Price: $25.63
Rating: 4.3/5
Reviews: 160
Age: 5mo ago

Levis Mens 501 Original Jeans Brightside 34

Price: $112.30
Rating: 0.0/5
Reviews: 0
Age: 6mo ago

Levis Mens 501 Relaxed Jeans Free Day 32

Price: $102.19
Rating: 5.0/5
Reviews: 3
Age: 8mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

27 rising

Sellers

Top-5 brand share

73%

Top 20: 98%

Top-5 click share

13%

Top 20: 35%

Open market

23%

Levi's37%
Amazon Essentials21%
Wrangler6%
Wrangler Authentics5%
ARIAT4%
Lucky Brand4%

Wrangler demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume6.8MCVR0.5%Products174Brands27Top 5 Brands73%OOS Rate1.1%Rating4.4★Reviews21,244Avg BSR#223

Peak months: Jan, Dec · busiest ÷ quietest = 4.0×

Top Wrangler search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wrangler1.1M/yr -0.4%0.0% conv.
levis 505 mens jeans643K/yr -16.7%0.3% conv.
levis 501 mens jeans462K/yr -10.1%0.1% conv.
levis 501484K/yr -11.9%0.1% conv.
lee extreme motion jeans for men521K/yr -30.6%0.1% conv.
bootcut jeans for men365K/yr -4.2%0.1% conv.
levis 511 jeans for men394K/yr -24.2%0.1% conv.
501 levis jeans for men357K/yr -21.3%0.2% conv.
mens bootcut jeans339K/yr -17.6%0.1% conv.
skinny jeans men259K/yr -18.3%0.1% conv.

What reviews say buyers love and hate about Wrangler

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Size-Overall25%

“Fit Good”

Quality-Overall18%

“attractive tote that feels high quality”

Value For Money11%

“Good buy”

Comfort-Overall7%

“They are very comfortable”

Advertised Vs Actual Product5%

“As Advertised”

What buyers complain about

67% of reviews

Size-Overall29%

“Way too tight”

Quality-Overall13%

“Cheaply made”

Durability8%

“Falls apart”

Color4%

“It is all black”

Value For Money3%

“lived-in feel that looks much more expensive than the actual price tag”

Wrangler return rate & reasons

Why buyers send it back, as a share of all return requests.

10.4%

Return rate

90%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

42%

2Waist Fit

23%

3Length

4Inseam Fit

5Thigh Fit

Common Wrangler questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wrangler 51/100 on Amazon United States — Worth a look. The niche generates $1.3M/yr across 174 tracked products. 12 of 62 products launched in the last 360 days are still selling. Search demand moved -14.3% over the last 90 days.