Is wrangler profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 174 tracked products. 12 of 62 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the wrangler niche?

27 brands and 63 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in wrangler?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 10.4% — above our launch gate.

When does demand for wrangler peak?

Demand peaks in Jan–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the wrangler niche?

Listings span $13.75–$141.39; the average listing price is $39.46 (sweet spot $15–$100). The average incumbent carries 21,244 reviews — the moat a new listing must climb.

wrangler

Worth a look

Shows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Competition

Incredible13%

top-5 click share — an open shelf

Avg price

Incredible$39.46

avg listing price — sweet spot $15–$100

Market size

Great$1.3M

$1.3M/yr · 6.8M searches

Price range

Good$13.75–$141.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Growth

Bad-14.3%

90-day search growth — must beat 0% to launch

Review moat

Bad21,244.47

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.4%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, wrangler is a $1.3M/yr Amazon United States market (6.8M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

wrangler market data

Units sold / yr: 40K–50K; avg 100–250/product
Revenue / yr: $1.6M–$2.0M; units × avg price
Conversion rate: 0.5%
Avg BSR: #223
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 1.1%
Avg brand age: 45 months
Avg seller age: 147 days

Competition & brand share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Brands

27 rising

Sellers

Top-5 brand share

73%

Top 20: 98%

Top-5 click share

13%

Top 20: 35%

Open market

23%

Levi's37%
Amazon Essentials21%
Wrangler6%
Wrangler Authentics5%
ARIAT4%
Lucky Brand4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top wrangler search terms

wrangler1.1M/yr -0.4%0.0% conv.
levis 505 mens jeans643K/yr -16.7%0.3% conv.
levis 501 mens jeans462K/yr -10.1%0.1% conv.
levis 501484K/yr -11.9%0.1% conv.
lee extreme motion jeans for men521K/yr -30.6%0.1% conv.
bootcut jeans for men365K/yr -4.2%0.1% conv.
levis 511 jeans for men394K/yr -24.2%0.1% conv.
501 levis jeans for men357K/yr -21.3%0.2% conv.
mens bootcut jeans339K/yr -17.6%0.1% conv.
skinny jeans men259K/yr -18.3%0.1% conv.

All search terms

Top wrangler products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Levis Mens 501 Original Fit Jeans (Also Available in Big & Tall) Dark Stonewash 32W x 32L

Levi's$46.894.5★120,217 rev

ARIAT Mens M2 Relaxed Stretch Legacy Boot Cut Jean Brandon 32W x 32L

ARIAT$63.044.6★2,505 rev

Levis Mens 505 Regular Fit Jeans (Also Available in Big & Tall) Medium Stonewash 34W x 32L

Levi's$37.044.5★30,118 rev

Wrangler Authentics Mens Relaxed Fit Boot Cut Jean Riptide 32W x 30L

Wrangler Authentics$28.674.4★27,242 rev

Wrangler WranglermensRetro Relaxed Fit Boot Cut Jean

Wrangler$40.584.4★8,649 rev

Newest

by launch date

Mens Bootcut Fit Jeans Headlands 33W x 30L

Levi Strauss Signature Gold$27.1916,812 rev

3w ago

Wrangler Authentics Mens Relaxed Fit Boot Cut Jean Riptide 32W x 30L

Wrangler Authentics$28.6727,242 rev

3mo ago

Amazon Essentials Mens Low Stretch Slim-Fit Bootcut Jeans Stone Medium Wash 36W x 32L

Amazon Essentials$25.63160 rev

5mo ago

Levis Mens 501 Original Jeans Brightside 34

Levi's$112.300 rev

6mo ago

Levis Mens 501 Relaxed Jeans Free Day 32

Levi's$102.193 rev

8mo ago

What buyers say about wrangler

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Fit Good”

Quality-Overall18%

“attractive tote that feels high quality”

Value For Money11%

“Good buy”

Comfort-Overall7%

“They are very comfortable”

Advertised Vs Actual Product5%

“As Advertised”

Leather Quality3%

“Sturdy Leather”

Material Quality3%

“Good material”

Color3%

“Color is amazing”

Strength2%

“It is made sturdy”

Durability2%

“Durable and Comfortable”

What buyers complain about

Size-Overall29%

“Way too tight”

Quality-Overall13%

“Cheaply made”

Durability8%

“Falls apart”

Color4%

“It is all black”

Value For Money3%

“lived-in feel that looks much more expensive than the actual price tag”

Stitch/Finish/Polish3%

“The stitching came out”

Waist Fit2%

“was definitely a little tighter in waist”

Pockets/Compartments2%

“Pocket on one was sewn to itself”

Thin2%

“Not slim”

Advertised Vs Actual Product2%

“I just don't appreciate the false advertisement”

Top return reasons

Size-Overall42%

Waist Fit23%

Length8%

Inseam Fit6%

Thigh Fit6%