Woxer Underwear for Women

Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months

378K

Growth, 90 days vs prior 90

+32.4%

Conversion, latest week

0.5%

Market size, estimated

$42Ka year

Peak month

August1.5× the quietest month

Top search term

hanes womens boxer briefs61K searches a year

Listings sell for $20.33 on average, from $7.25 to $55.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.33 that is $0 to $2K a year per listing.

Average price

$20.33inside the $15 to $100 sweet spot

Price range

$7.25–$55.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.9%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #90 within Lingerie. It carries 2,836 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

98%

Out of stock, average day

2.6%

Average rank

#90in Lingerie

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

2,836per listing

Listings tracked

115

26 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

12Amazon's first-year sales bar

Average brand age

34 months