Skip to content

Workout Underwear

Fail

Shoppers spend an estimated $69K a year here, so Workout Underwear is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$69K/yr208K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
27%top-5 click share · 19 brands · 73 sellers

Flapen Score

Workout Underwear against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Workout Underwear is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Workout Underwear market on Amazon at a glance

Shoppers on Amazon United States searched for Workout Underwear 208K times last year and spent an estimated $69K. The top 5 brands take 85% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
1.5%
Market size, estimated
$69Ka year
Peak month
January1.5× the quietest month
Top search term
workout thongs for women33K searches a year

02 · Price

A sale here is worth $21.89.

Listings sell for $21.89 on average, from $9.48 to $36.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.89 that is $0 to $2K a year per listing.

Average price
$21.89inside the $15 to $100 sweet spot
Price range
$9.48–$36.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #71 within Lingerie. It carries 9,064 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#71in Lingerie
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
9,064per listing
Listings tracked
69

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Workout Underwear products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

73

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

27%

Top 20: 61%

Open market

12%

  • Brand 150%
  • Brand 216%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (13 brands, 12%)

Demand

Workout Underwear search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Workout Underwear search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • workout thongs for women33K/yr
  • under armour underwear women32K/yr
  • adidas underwear for women17K/yr
  • ambar activewear underwear7K/yr
  • under armour womens underwear12K/yr
  • underarmour underwear for women12K/yr
  • under armour thongs for women11K/yr
  • new balance underwear women12K/yr
  • womens running underwear7K/yr
  • running underwear women6K/yr

Reviews and returns

What reviews say buyers love and hate about Workout Underwear

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Comfort-Overall”
21%of negative reviews mention “Size-Overall”
3.0%of orders come back
“longer than expected”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Workout Underwear questions

Answered from the same tracked data.