workout hoodie
Skip itSoft demand (-54.4% this quarter) — this niche doesn't clear our bar today.
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good$9.41–$29.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.44avg listing price — sweet spot $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$35K$35K/yr · 182K searches
Growth
Bad-54.4%90-day search growth — must beat 0% to launch
Review moat
Bad52,620.27avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, workout hoodie is a $35K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
workout hoodie market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $58K–$72K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
71
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
40%
Top 20: 74%
Open market
1%
- Gildan48%
- Fruit of the Loom16%
- Amazon Essentials13%
- Russell Athletic11%
- Hanes7%
- CRFANSHIRT3%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -54.4% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.5×
Top workout hoodie search terms
- gildan heavy blend hoodie28K/yr
- fruit of the loom hoodies for men20K/yr
- gilden hoodie14K/yr
- gildan black hoodie11K/yr
- black gildan hoodie10K/yr
- gilden hoodies for men17K/yr
- fruit of the loom mens hoodie8K/yr
- gildan hoodie heavy blend6K/yr
- fruit of the loom hoodies9K/yr
- hoodie gildan6K/yr
Top workout hoodie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gildan Adult Fleece Hoodie Sweatshirt Style G18500 Multipack Black (1-Pack) X-Large
Gildan$14.484.6★112,382 rev
Gildan Heavy Blend Adult Unisex Hooded Sweatshirt/Hoodie Black - Large
Gildan$13.214.6★1,418 rev
Gildan Adult Fleece Hoodie Sweatshirt Style G18500 Multipack Black (1-Pack) 2X-Large
Gildan$14.574.6★112,382 rev
Gildan Adult Fleece Hoodie Sweatshirt Style G18500 Multipack Black (1-Pack) Large
Gildan$14.434.6★112,382 rev
Amazon Essentials Mens Pullover Sweatshirt Hoodie Big & Tall Options Available Grape Medium
Amazon Essentials$13.434.6★52,478 rev
Newest
by launch date
CRFANSHIRT Casual Unisex Hoodies Sweatshirt for Men Women Comfortable Lightweight Fleece Adult Pullover with Pockets Black S
CRFANSHIRT$15.57420 rev
CRFANSHIRT Casual Unisex Hoodies Sweatshirt for Men Women Comfortable Lightweight Fleece Adult Pullover with Pockets Black XXL
CRFANSHIRT$15.60420 rev
Fruit of the Loom Mens Eversoft Fleece Sweatshirts & Hoodies Moisture Wicking & Breathable Sizes S-4X Full Zip-Grey Heather Large
Fruit of the Loom$11.9149,473 rev
Amazon Essentials Mens Pullover Sweatshirt Hoodie Big & Tall Options Available Grape Medium
Amazon Essentials$13.4352,478 rev
Amazon Essentials Mens Pullover Sweatshirt Hoodie Big & Tall Options Available Grape Small
Amazon Essentials$13.2252,478 rev
Trending
90-day click momentumAmazon Essentials Mens Pullover Sweatshirt Hoodie Big & Tall Options Available Grape Medium
Amazon Essentials$13.434.6★
Amazon Essentials Mens Pullover Sweatshirt Hoodie Big & Tall Options Available Grape Small
Amazon Essentials$13.224.6★
Amazon Essentials Mens Pullover Sweatshirt Hoodie Big & Tall Options Available White Large
Amazon Essentials$14.184.6★
CRFANSHIRT Casual Unisex Hoodies Sweatshirt for Men Women Comfortable Lightweight Fleece Adult Pullover with Pockets Black XXL
CRFANSHIRT$15.604.2★
Russell Athletic Mens Dri Power Hooded Pullover Sweatshirt Black XX-Large
Russell Athletic$18.824.6★
What buyers say about workout hoodie
What buyers praise and complain about, mined from review topics.What buyers love
“fits snug”
“surprisingly higher quality than I expected”
“So comfortable”
“EXCELLENT PRICE”
“The material is soft and comfortable”
“Warm and soft”
“Good material”
“Super lightweight”
“This fits the description”
“The thickness is good”
What buyers complain about
“didn't fit right”
“This is just a low quality mess”
“It was not as thick as I would have liked it to be”
“I just wish it had pockets”
“Cheap Material”
“not light gray”
“Came in used condition”
“Poor elasticity”
“Came with a hole in the stitching”
“Very thin”
Top return reasons
Common questions
- Is workout hoodie profitable to sell on Amazon United States?
- The niche generates $35K/yr across 49 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -54.4%. Flapen's verdict: Skip it (29/100).
- How competitive is the workout hoodie niche?
- 7 brands and 71 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in workout hoodie?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.8%.
- When does demand for workout hoodie peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.5× the quietest.
- What does it cost to enter the workout hoodie niche?
- Listings span $9.41–$29.55; the average listing price is $14.44 (sweet spot $15–$100). The average incumbent carries 52,620 reviews — the moat a new listing must climb.