Work Umbrella
MaybeSearch demand grew +245.8% this quarter. But shoppers spend an estimated $58K a year here, so Work Umbrella is a Maybe.
- Flapen Score
- 63 / 100Top 3% of 16,930 Clothing, Shoes & Jewelry niches · +18 vs the category median of 4563
- Market size
- $58K/yr27K searches / yr
- 90-day growth
- +245.8%search demand this quarter
- Competition
- 37%top-5 click share · 25 brands · 72 sellers
Flapen Score
Work Umbrella against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Work Umbrella is stronger. Inside it, weaker.
Market
The Work Umbrella market on Amazon at a glance
Shoppers on Amazon United States searched for Work Umbrella 27K times last year and spent an estimated $58K. The top 5 brands take 60% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +245.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.
- Searches, last 12 months
- 27K
- Growth, 90 days vs prior 90
- +245.8%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $58Ka year
- Peak month
- June12.2× the quietest month
- Top search term
- work umbrella19K searches a year
02 · Price
A sale here is worth $76.21.
Listings sell for $76.21 on average, from $9.96 to $228.77. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $76.21 that is $0 to $8K a year per listing.
- Average price
- $76.21inside the $15 to $100 sweet spot
- Price range
- $9.96–$228.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #426 within Umbrellas. It carries 4,480 reviews at 4.00 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 81%
- Out of stock, average day
- 10.1%
- Average rank
- #426in Umbrellas
- Average rating
- 4.00 starsAmazon United States average 4.42 stars
- Average reviews
- 4,480per listing
- Listings tracked
- 43
04 · Newcomers
14 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Work Umbrella products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
25 rising
Sellers
72
Top-5 brand share
60%
Top 20: 97%
Top-5 click share
37%
Top 20: 78%
Open market
35%
- Brand 124%
- Brand 211%
- Brand 311%
- Brand 48%
- Brand 56%
- Brand 65%
Demand
Work Umbrella search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 12.2×
Search terms
Top Work Umbrella search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- work umbrella19K/yr
- construction umbrella6K/yr
- work umbrella heavy duty construction3K/yr
Reviews and returns
What reviews say buyers love and hate about Work Umbrella
We read the reviews and the return reasons for every product selling here.
“Broke in a week”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Work Umbrella questions
Answered from the same tracked data.