Work Jackets for Men Cold Weather

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -78.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months

200K

Growth, 90 days vs prior 90

-78.8%

Conversion, latest week

0.2%

Market size, estimated

$22Ka year

Peak month

December23.8× the quietest month

Top search term

black work jacket11K searches a year

Listings sell for $49.37 on average, from $12.65 to $146.82. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $49.37 that is $0 to $5K a year per listing.

Average price

$49.37inside the $15 to $100 sweet spot

Price range

$12.65–$146.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

10.5%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #298 within Shops. It carries 3,660 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

99%

Out of stock, average day

9.0%

Average rank

#298in Shops

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

3,660per listing

Listings tracked

155

28 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

28

Successful launches

6Amazon's first-year sales bar

Average brand age

47 months