Wool Socks

Shoppers searched for this 10.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.1M a year.

Searches, last 12 months

10.9M

Growth, 90 days vs prior 90

-35.4%

Conversion, latest week

3.2%

Market size, estimated

$6.1Ma year

Peak month

December9.1× the quietest month

Top search term

hiking socks560K searches a year

Listings sell for $17.56 on average, from $8.95 to $29.60. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 5,000 to 6,000 of them. At $17.56 that is $88K to $105K a year per listing.

Average price

$17.56inside the $15 to $100 sweet spot

Price range

$8.95–$29.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

5,000–6,000

Revenue per listing a year

$88K–$105K

Returns

2.3%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #424 within Hiking & Outdoor Recreation. It carries 13,294 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#424in Hiking & Outdoor Recreation

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

13,294per listing

Listings tracked

85

14 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

13Amazon's first-year sales bar

Average brand age

49 months