Wool Socks
MaybeShoppers spend $6.1M a year here. But demand is soft, at -35.4% this quarter, so Wool Socks is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 16,930 Clothing, Shoes & Jewelry niches · +16 vs the category median of 4561
- Market size
- $6.1M/yr10.9M searches / yr
- 90-day growth
- -35.4%search demand this quarter
- Competition
- 23%top-5 click share · 37 brands · 63 sellers
Flapen Score
Wool Socks against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wool Socks is stronger. Inside it, weaker.
Market
The Wool Socks market on Amazon at a glance
Shoppers on Amazon United States searched for Wool Socks 10.9M times last year and spent an estimated $6.1M. The top 5 brands take 45% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 10.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.1M a year.
- Searches, last 12 months
- 10.9M
- Growth, 90 days vs prior 90
- -35.4%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $6.1Ma year
- Peak month
- December9.1× the quietest month
- Top search term
- hiking socks560K searches a year
02 · Price
A sale here is worth $17.56.
Listings sell for $17.56 on average, from $8.95 to $29.60. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 5,000 to 6,000 of them. At $17.56 that is $88K to $105K a year per listing.
- Average price
- $17.56inside the $15 to $100 sweet spot
- Price range
- $8.95–$29.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $88K–$105K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #424 within Hiking & Outdoor Recreation. It carries 13,294 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #424in Hiking & Outdoor Recreation
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 13,294per listing
- Listings tracked
- 85
04 · Newcomers
Amazon counts 13 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Wool Socks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MOGGEI Womens Merino Wool Socks for Hiking Winter Warm Thick Thermal Crew Cozy Cabin Ladies Gift Comfy Boot Work Socks 5 Pairs(Beige/Light Coffee/Grey/Dark Grey/Black M)
- Price
- $14.13
- Rating
- 4.6/5
- Reviews
- 2,868
- Age
- 1y ago
EBMORE Womens Merino Wool Hiking Socks Thermal Warm Winter Boot Crew Cushion Work Gift Socks 5 Pairs(Dark Gray/Black/Rose Red M)
- Price
- $17.05
- Rating
- 4.6/5
- Reviews
- 3,714
- Age
- 1y ago
DANISH ENDURANCE Merino Wool Hiking Socks for Men & Women Anti-Blister Socks for Outdoors Black/Grey Large
- Price
- $29.55
- Rating
- 4.4/5
- Reviews
- 41,522
- Age
- 6y ago
Anlisim Merino Wool Hiking Socks for Women Thermal Winter Warm Thick Work Cushion Gifts Socks 5 Pairs Stocking Stuffers(Tie-dye M)
- Price
- $17.79
- Rating
- 4.6/5
- Reviews
- 4,556
- Age
- 2y ago
MOGGEI Merino Wool Hiking Socks for Men Warm Thermal Winter Cozy Work Crew Socks Gifts Stocking Stuffers 5 Pairs (Dark Pinstripes A L)
- Price
- $15.95
- Rating
- 4.5/5
- Reviews
- 2,549
- Age
- 3y ago
Trending
90-day click momentum
TANSTC Merino Wool Hiking Socks Breathable Cushioned Running Camping Quarter Socks Moisture Wicking Anti-Blister Compression Support for Men Women - 3 Pairs
- Price
- $18.47
- Rating
- 4.5/5
- Reviews
- 1,838
- Age
- 5mo ago
Dickies Womens Dri-Tech Advanced Moisture Wicking Mid-Crew Socks Available in M-L (6 12 Pairs) Blush Assorted (6 Pairs) Large
- Price
- $14.82
- Rating
- 4.6/5
- Reviews
- 2,276
- Age
- 3w ago
Niorasen Merino Wool Hiking Crew Socks for Men & Women Thick Cushioned Anti-Blister Moisture-Wicking Seamless 3 Pairs
- Price
- $13.38
- Rating
- 4.6/5
- Reviews
- 378
- Age
- 10mo ago
EBMORE Womens Merino Wool Hiking Socks Thermal Warm Winter Boot Crew Cushion Work Gift Socks 5 Pairs(Dark Gray/Black/Rose Red M)
- Price
- $17.05
- Rating
- 4.6/5
- Reviews
- 3,714
- Age
- 1y ago
ANTSANG Merino Wool Ankle Hiking Socks Compression Warm Thermal Thick Cushion Winter Running No Show Moisture Wicking Socks Gifts Stocking Stuffers for Women Men 6 Pairs(Light Mixed M)
- Price
- $20.03
- Rating
- 4.6/5
- Reviews
- 2,040
- Age
- 2y ago
Newest
by launch dateDickies Womens Dri-Tech Advanced Moisture Wicking Mid-Crew Socks Available in M-L (6 12 Pairs) Blush Assorted (6 Pairs) Large
- Price
- $14.82
- Rating
- 4.6/5
- Reviews
- 2,276
- Age
- 3w ago
Dickies Womens Dri-Tech Advanced Moisture Wicking Mid-Crew Socks Available in M-L (6 12 Pairs) Blue Assorted (6 Pairs) Medium
- Price
- $12.81
- Rating
- 4.6/5
- Reviews
- 2,276
- Age
- 5mo ago
TANSTC Merino Wool Hiking Socks Breathable Cushioned Running Camping Quarter Socks Moisture Wicking Anti-Blister Compression Support for Men Women - 3 Pairs
- Price
- $18.47
- Rating
- 4.5/5
- Reviews
- 1,838
- Age
- 5mo ago
Niorasen Merino Wool Hiking Crew Socks for Men & Women Thick Cushioned Anti-Blister Moisture-Wicking Seamless 3 Pairs
- Price
- $13.38
- Rating
- 4.6/5
- Reviews
- 378
- Age
- 10mo ago
ANTSANG Merino Wool Hiking Socks Enhanced Breathability Targeted Cushion Thermal Socks for Men and Women 5 Pairs(Blue/Gray/Black L)
- Price
- $18.87
- Rating
- 4.6/5
- Reviews
- 263
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
37 rising
Sellers
63
Top-5 brand share
45%
Top 20: 90%
Top-5 click share
23%
Top 20: 55%
Open market
48%
- MOGGEI11%
- ANTSANG10%
- EBMORE9%
- Sandsuced8%
- Anlisim7%
- DANISH ENDURANCE6%
Demand
Wool Socks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.1×
Search terms
Top Wool Socks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hiking socks560K/yr
- wool socks1.9M/yr
- merino wool socks for men827K/yr
- hiking socks women415K/yr
- merino wool socks611K/yr
- merino wool socks for women549K/yr
- boot socks962K/yr
- hiking socks men214K/yr
- wool socks for women990K/yr
- merino wool325K/yr
Reviews and returns
What reviews say buyers love and hate about Wool Socks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didnt last
are falling apart
questionable durability
Too big
they are short
Too short
Not thick enough
Not nearly as thick as described
not as thick as i hoped
lower quality
Not well made
Disappointing quality
Noticed a hole starting in seam after first washing
had holes very soon after
there was a hole
Love
Decent warmth
keep me warm
Soft warm
comfortable all night
Comfortable to wear
And comfortable
Build quality is impressive for the price point
Amazing quality
Great price for good quality items
Not too tight
Amazing fit
Size accurate
Comfy and Soft
Soft and stretchy
Soft socks
Return
2.3% Return rate 55% Fixable by listing
Too big
they are short
Too short
Poor material and quality
Material tears easily
Cheap material
Not thick enough
Not nearly as thick as described
not as thick as i hoped
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wool Socks questions
Answered from the same tracked data.