Wool Scarf Men

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -78.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months

70K

Growth, 90 days vs prior 90

-78.5%

Conversion, latest week

0.4%

Market size, estimated

$9Ka year

Peak month

December32.6× the quietest month

Top search term

merino wool scarf29K searches a year

Listings sell for $32.86 on average, from $12.20 to $76.84. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $32.86 that is $0 to $3K a year per listing.

Average price

$32.86inside the $15 to $100 sweet spot

Price range

$12.20–$76.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

5.3%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #2,230 within Scarves. It carries 594 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

95%

Out of stock, average day

18.9%

Average rank

#2,230in Scarves

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

594per listing

Listings tracked

62

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months