Wool Hat

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -82.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

149K

Growth, 90 days vs prior 90

-82.0%

Conversion, latest week

1.7%

Market size, estimated

$50Ka year

Peak month

December56.9× the quietest month

Top search term

mens wool hat27K searches a year

Listings sell for $19.22 on average, from $5.68 to $79.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $19.22 that is $0 to $2K a year per listing.

Average price

$19.22inside the $15 to $100 sweet spot

Price range

$5.68–$79.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.2%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #985 within Skullies & Beanies. It carries 7,470 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#985in Skullies & Beanies

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

7,470per listing

Listings tracked

97

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months