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Wool Gloves

Fail

Demand is soft, at -86.4% this quarter, so Wool Gloves is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$282K/yr731K searches / yr
90-day growth
-86.4%search demand this quarter
Competition
36%top-5 click share · 19 brands · 32 sellers

Flapen Score

Wool Gloves against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wool Gloves is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wool Gloves market on Amazon at a glance

Shoppers on Amazon United States searched for Wool Gloves 731K times last year and spent an estimated $282K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 731K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -86.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $282K a year.

Searches, last 12 months
731K
Growth, 90 days vs prior 90
-86.4%
Conversion, latest week
2.1%
Market size, estimated
$282Ka year
Peak month
December31.2× the quietest month
Top search term
wool gloves187K searches a year

02 · Price

A sale here is worth $18.45.

Listings sell for $18.45 on average, from $5.96 to $39.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $18.45 that is $5K to $9K a year per listing.

Average price
$18.45inside the $15 to $100 sweet spot
Price range
$5.96–$39.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #2,395 within Gloves & Mittens. It carries 6,411 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
4.6%
Average rank
#2,395in Gloves & Mittens
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
6,411per listing
Listings tracked
44

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Wool Gloves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

32

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

36%

Top 20: 74%

Open market

16%

  • Brand 145%
  • Brand 221%
  • Brand 37%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (13 brands, 16%)

Demand

Wool Gloves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 31.2×

Search terms

Top Wool Gloves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wool gloves187K/yr
  • merino wool gloves80K/yr
  • wool gloves men91K/yr
  • wool gloves women76K/yr
  • merino wool gloves women32K/yr
  • smartwool gloves37K/yr
  • merino wool gloves men31K/yr
  • merino wool glove liners23K/yr
  • wool glove liners30K/yr
  • merino gloves15K/yr

Reviews and returns

What reviews say buyers love and hate about Wool Gloves

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Warmth”
20%of negative reviews mention “Warmth”
4.5%of orders come back
“Does not keep hands warm”
A buyer, on “Warmth”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wool Gloves questions

Answered from the same tracked data.