Wool Coats for Women

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -87.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

-87.6%

Conversion, latest week

0.1%

Market size, estimated

$107Ka year

Peak month

December37.6× the quietest month

Top search term

wool coats for women467K searches a year

Listings sell for $47.08 on average, from $21.71 to $91.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $47.08 that is $0 to $5K a year per listing.

Average price

$47.08inside the $15 to $100 sweet spot

Price range

$21.71–$91.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

23.0%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #116 within Coats, Jackets & Vests. It carries 1,587 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

98%

Out of stock, average day

1.4%

Average rank

#116in Coats, Jackets & Vests

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

1,587per listing

Listings tracked

191

40 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

40

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months