Skip to content

Wool Baseball Cap

Fail

Demand is soft, at -77.6% this quarter, so Wool Baseball Cap is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$11K/yr133K searches / yr
90-day growth
-77.6%search demand this quarter
Competition
27%top-5 click share · 35 brands · 76 sellers

Flapen Score

Wool Baseball Cap against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wool Baseball Cap is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wool Baseball Cap market on Amazon at a glance

Shoppers on Amazon United States searched for Wool Baseball Cap 133K times last year and spent an estimated $11K. The top 5 brands take 53% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -77.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-77.6%
Conversion, latest week
0.3%
Market size, estimated
$11Ka year
Top search term
wool baseball cap30K searches a year

02 · Price

A sale here is worth $25.46.

Listings sell for $25.46 on average, from $8.66 to $115.04. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $25.46 that is $0 to $3K a year per listing.

Average price
$25.46inside the $15 to $100 sweet spot
Price range
$8.66–$115.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #6,879 within Baseball Caps. It carries 1,891 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
97%
Out of stock, average day
10.1%
Average rank
#6,879in Baseball Caps
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,891per listing
Listings tracked
60

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Wool Baseball Cap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

35 rising

Sellers

76

Top-5 brand share

53%

Top 20: 86%

Top-5 click share

27%

Top 20: 61%

Open market

44%

  • Brand 129%
  • Brand 212%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Wool Baseball Cap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 18.6× · 7 of 12 months tracked

Search terms

Top Wool Baseball Cap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wool baseball cap30K/yr
  • wool baseball cap men14K/yr
  • tweed baseball cap5K/yr
  • warm baseball cap5K/yr
  • wool baseball hat5K/yr
  • winter baseball cap24K/yr
  • wool baseball cap women8K/yr
  • cashmere baseball cap5K/yr
  • wool ball cap5K/yr
  • winter ball cap7K/yr

Reviews and returns

What reviews say buyers love and hate about Wool Baseball Cap

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
34%of negative reviews mention “Size-Overall”
4.1%of orders come back
“Too Large”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wool Baseball Cap questions

Answered from the same tracked data.