Wool Ankle Socks Women

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -46.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $419K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-46.1%

Conversion, latest week

1.7%

Market size, estimated

$419Ka year

Peak month

November5.9× the quietest month

Top search term

smartwool womens socks410K searches a year

Listings sell for $22.84 on average, from $11.91 to $61.55. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $22.84 that is $6K to $11K a year per listing.

Average price

$22.84inside the $15 to $100 sweet spot

Price range

$11.91–$61.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$6K–$11K

Returns

2.7%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #3,693 within Athletic Socks. It carries 2,004 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

99%

Out of stock, average day

0.8%

Average rank

#3,693in Athletic Socks

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

2,004per listing

Listings tracked

114

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

6Amazon's first-year sales bar

Average brand age

48 months