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Wooden Cross Necklace for Men

Fail

Demand is soft, at -9.9% this quarter, so Wooden Cross Necklace for Men is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$117K/yr242K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
65%top-5 click share · 14 brands · 16 sellers

Flapen Score

Wooden Cross Necklace for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wooden Cross Necklace for Men is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wooden Cross Necklace for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Wooden Cross Necklace for Men 242K times last year and spent an estimated $117K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
2.6%
Market size, estimated
$117Ka year
Peak month
December1.5× the quietest month
Top search term
wooden cross necklace for men65K searches a year

02 · Price

A sale here is worth $18.36.

Listings sell for $18.36 on average, from $5.36 to $46.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $18.36 that is $2K to $5K a year per listing.

Average price
$18.36inside the $15 to $100 sweet spot
Price range
$5.36–$46.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,863 within Jewelry. It carries 487 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,863in Jewelry
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
487per listing
Listings tracked
19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Wooden Cross Necklace for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

16

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

16%

  • Brand 150%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (8 brands, 16%)

Demand

Wooden Cross Necklace for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Wooden Cross Necklace for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wooden cross necklace for men65K/yr
  • wooden cross necklace47K/yr
  • wood cross necklace34K/yr
  • wood cross necklace for men15K/yr
  • wooden cross necklace for women11K/yr
  • mens wooden cross necklace13K/yr
  • wooden cross pendant7K/yr
  • wooden crucifix necklace8K/yr
  • olive wood cross necklace6K/yr
  • cross necklace for men wood9K/yr

Reviews and returns

What reviews say buyers love and hate about Wooden Cross Necklace for Men

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Durability”
1.8%of orders come back
“Broke quickly”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wooden Cross Necklace for Men questions

Answered from the same tracked data.