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Wood Bracelet

Fail

Shoppers spend an estimated $58K a year here, so Wood Bracelet is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$58K/yr170K searches / yr
90-day growth
+39.7%search demand this quarter
Competition
57%top-5 click share · 19 brands · 23 sellers

Flapen Score

Wood Bracelet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wood Bracelet is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Bracelet market on Amazon at a glance

Shoppers on Amazon United States searched for Wood Bracelet 170K times last year and spent an estimated $58K. The top 5 brands take 70% of clicks. Demand peaks in Apr. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +39.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
+39.7%
Conversion, latest week
2.9%
Market size, estimated
$58Ka year
Peak month
April1.8× the quietest month
Top search term
wooden bangles27K searches a year

02 · Price

A sale here is worth $11.90.

Listings sell for $11.90 on average, from $6.57 to $20.77. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $11.90 that is $1K to $3K a year per listing.

Average price
$11.90under the $15 to $100 sweet spot
Price range
$6.57–$20.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #2,090 within Bracelets. It carries 596 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#2,090in Bracelets
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
596per listing
Listings tracked
26

04 · Newcomers

6 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
6Amazon's first-year sales bar
Average brand age
33 months

Products

Top Wood Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

23

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

57%

Top 20: 92%

Open market

27%

  • Brand 137%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 54%
  • Brand 63%

Demand

Wood Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.8×

Search terms

Top Wood Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wooden bangles27K/yr
  • wooden bracelets for women27K/yr
  • wood bracelet25K/yr
  • wooden bracelets17K/yr
  • wooden bangles for women15K/yr
  • wood bangles14K/yr
  • wood bracelets for women12K/yr
  • wooden bracelet10K/yr
  • wood bangles for women9K/yr
  • wooden bangle5K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Bracelet

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
2.5%of orders come back
“too large”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wood Bracelet questions

Answered from the same tracked data.