Womens Wrap Sweater

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -62.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months

363K

Growth, 90 days vs prior 90

-62.2%

Conversion, latest week

0.3%

Market size, estimated

$26Ka year

Peak month

November7.4× the quietest month

Top search term

wrap cardigan77K searches a year

Listings sell for $25.60 on average, from $9.95 to $66.30. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $25.60 that is $0 to $3K a year per listing.

Average price

$25.60inside the $15 to $100 sweet spot

Price range

$9.95–$66.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

9.4%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #842 within Scarves & Wraps. It carries 3,487 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

6.1%

Average rank

#842in Scarves & Wraps

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

3,487per listing

Listings tracked

116

45 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

45

Successful launches

7Amazon's first-year sales bar

Average brand age

33 months