womens wool & pea coats
Skip itHigh returns (17.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$37.01avg listing price — sweet spot $15–$100
Price range
Incredible$18.42–$74.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,976.52avg incumbent reviews — the moat a new listing must climb
Market size
Bad$36K$36K/yr · 235K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-45.9%90-day search growth — must beat 0% to launch
Returns
Bad17.3%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, womens wool & pea coats is a $36K/yr Amazon United States market (235K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
womens wool & pea coats market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $37K–$46K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #284
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 74%
- Out of stock
- 4.1%
- Avg brand age
- 34 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
17
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
52%
Top 20: 89%
Open market
25%
- Argstar31%
- luvamia13%
- Wrangler Authentics9%
- Allegra K8%
- Metietila7%
- VIEWON7%
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — -45.9% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 31.3×
Top womens wool & pea coats search terms
- red jean jacket40K/yr
- red denim jacket women37K/yr
- red jean jacket women18K/yr
- red coat women87K/yr
- red jacket cropped9K/yr
- red crop jacket women6K/yr
- plus size red jacket7K/yr
- womens red coat22K/yr
- red winter jacket women8K/yr
Top womens wool & pea coats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Argstar Womens Denim Jean Jackets Button Up Long Sleeve Basic Trendy Stretch Trucker Jacket Red L
Argstar$39.214.3★521 rev
Luvamia Womens Classic Casual Long Sleeves Jacket - Basic Button Down Trucker Jacket Coat - True Red - Size Medium / 8-10
luvamia$41.064.5★6,804 rev
Wrangler Authentics Womens Stretch Denim Jacket Red Large
Wrangler Authentics$38.714.6★23,529 rev
Allegra K Casual Denim Jacket for Womens Classic Stand Collar Long Sleeve Jean Jacket Medium Red
Allegra K$42.044.3★299 rev
Sfascumop Womens Jean Jacket Red Classic Fitted Lapel Button Down Cropped Fashion Long Sleeve Coats 2026 Red M
Sfascumop$18.425.0★1 rev
Newest
by launch dateWrangler Authentics Womens Stretch Denim Jacket Red Large
Wrangler Authentics$38.7123,529 rev
Wrangler Authentics Womens Stretch Denim Jacket Red Small
Wrangler Authentics$38.4623,529 rev
Sfascumop Womens Jean Jacket Red Classic Fitted Lapel Button Down Cropped Fashion Long Sleeve Coats 2026 Red M
Sfascumop$18.421 rev
Tankaneo Womens Oversized Denim Shirt Jacket Button Down Long Sleeve Fall Casual Jean Shackets Red
Tankaneo$30.78158 rev
Allegra K Womens Cropped Denim Jacket Short Cap Sleeve Button Down Summer Casual Crop Jean Jacket Small Red
Allegra K$37.56104 rev
Trending
90-day click momentumSfascumop Womens Jean Jacket Red Classic Fitted Lapel Button Down Cropped Fashion Long Sleeve Coats 2026 Red M
Sfascumop$18.425.0★
Allegra K Womens Cropped Denim Jacket Short Cap Sleeve Button Down Summer Casual Crop Jean Jacket Small Red
Allegra K$37.564.6★
VIEWON Womens Casual Denim Cotton Button Down Long Sleeve Lapel Loose Jacket Coat Red M
VIEWON$28.354.3★
Members Only Mini Cropped Jacket Women Trendy Racer Jacket - Red L
Members Only$74.934.9★
Wrangler Authentics Womens Stretch Denim Jacket Red Large
Wrangler Authentics$38.714.6★
What buyers say about womens wool & pea coats
What buyers praise and complain about, mined from review topics.What buyers love
“Fits well”
“nice color. red”
“Very comfortable”
“The material is durable as a denim vest should be”
“Comfortable and has inside pockets”
“The fabric is not heavy at all”
“I was surprised at the quality of this vest”
“soft with a little bit of stretch”
“stretches, and is a great quality”
“no wrinkles, loved it on sight, cant wait to wear it”
What buyers complain about
“Tight in the arms”
“I am not ordering the black again as I dont want to get another return”
“Had to return due to ripped design not what I expected”
“Had to return due to ripped design not what I expected”
“It's a rather scratchy fabric so I'm returning it”
“It isn't incredibly warm”
“Tight in the arms”
“I'm not sure that the $45 price tag is justified”
Top return reasons
Common questions
- Is womens wool & pea coats profitable to sell on Amazon United States?
- The niche generates $36K/yr across 27 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -45.9%. Flapen's verdict: Skip it (33/100).
- How competitive is the womens wool & pea coats niche?
- 15 brands and 17 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in womens wool & pea coats?
- Top complaints mined from reviews: Size-Overall, Color, Unsustainable Design. The return rate is 17.3% — above our launch gate.
- When does demand for womens wool & pea coats peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 31.3× the quietest.
- What does it cost to enter the womens wool & pea coats niche?
- Listings span $18.42–$74.93; the average listing price is $37.01 (sweet spot $15–$100). The average incumbent carries 3,977 reviews — the moat a new listing must climb.