Womens Wool & Pea Coats

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months

235K

Growth, 90 days vs prior 90

-45.9%

Conversion, latest week

0.4%

Market size, estimated

$36Ka year

Peak month

December31.3× the quietest month

Top search term

red jean jacket40K searches a year

Listings sell for $37.01 on average, from $18.42 to $74.93. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $37.01 that is $0 to $4K a year per listing.

Average price

$37.01inside the $15 to $100 sweet spot

Price range

$18.42–$74.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

17.3%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #284 within Coats, Jackets & Vests. It carries 3,977 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

93%

Out of stock, average day

4.1%

Average rank

#284in Coats, Jackets & Vests

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

3,977per listing

Listings tracked

27

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months