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Womens Skeleton Onesie

Fail

An estimated 18.8% of orders come back, so Womens Skeleton Onesie is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$11K/yr67K searches / yr
90-day growth
+16.6%search demand this quarter
Competition
35%top-5 click share · 29 brands · 30 sellers

Flapen Score

Womens Skeleton Onesie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Womens Skeleton Onesie is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Skeleton Onesie market on Amazon at a glance

Shoppers on Amazon United States searched for Womens Skeleton Onesie 67K times last year and spent an estimated $11K. The top 5 brands take 43% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+16.6%
Conversion, latest week
0.6%
Market size, estimated
$11Ka year
Peak month
October115.5× the quietest month
Top search term
skeleton pajamas women31K searches a year

02 · Price

A sale here is worth $27.18.

Listings sell for $27.18 on average, from $12.30 to $40.86. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $27.18 that is $0 to $3K a year per listing.

Average price
$27.18inside the $15 to $100 sweet spot
Price range
$12.30–$40.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
18.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #87,485 within Sleep & Lounge. It carries 1,498 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
98%
Out of stock, average day
17.7%
Average rank
#87,485in Sleep & Lounge
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
1,498per listing
Listings tracked
45

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Womens Skeleton Onesie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

30

Top-5 brand share

43%

Top 20: 92%

Top-5 click share

35%

Top 20: 73%

Open market

52%

  • Brand 117%
  • Brand 210%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Womens Skeleton Onesie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 115.5×

Search terms

Top Womens Skeleton Onesie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skeleton pajamas women31K/yr
  • adult skeleton pajamas13K/yr
  • skeleton pajamas adult8K/yr
  • glow in the dark skeleton onesie adult2K/yr
  • glow in the dark skeleton onesie3K/yr
  • skeleton onesies3K/yr
  • plus size skeleton onesie3K/yr
  • skeleton onesie adult plus size2K/yr
  • skeleton pjs adult2K/yr
  • skeleton pajamas adult women119/yr

Reviews and returns

What reviews say buyers love and hate about Womens Skeleton Onesie

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Size-Overall”
100%of negative reviews mention “Product Condition”
18.8%of orders come back
“Definitely not a new item like it was sold as”
A buyer, on “Product Condition”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Womens Skeleton Onesie questions

Answered from the same tracked data.