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Womens Shorts

Pass

Womens Shorts scores 71 out of 100, a Pass. Shoppers spend an estimated $4.7M a year here, search demand grew +111.4% this quarter, and an estimated 8.0% of orders come back.

Flapen Score
71
71 / 100
Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +26 vs the category median of 45
Market size
$4.7M/yr45.7M searches / yr
90-day growth
+111.4%search demand this quarter
Competition
13%top-5 click share · 96 brands · 115 sellers

Flapen Score

Womens Shorts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Womens Shorts is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Shorts market on Amazon at a glance

Shoppers on Amazon United States searched for Womens Shorts 45.7M times last year and spent an estimated $4.7M. The top 5 brands take 29% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 71 out of 100, a Pass.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 45.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +111.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.7M a year.

Searches, last 12 months
45.7M
Growth, 90 days vs prior 90
+111.4%
Conversion, latest week
0.5%
Market size, estimated
$4.7Ma year
Peak month
June4.7× the quietest month
Top search term
womens shorts10.9M searches a year

02 · Price

A sale here is worth $20.83.

Listings sell for $20.83 on average, from $6.71 to $40.94. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 1,000 to 1,250 of them. At $20.83 that is $21K to $26K a year per listing.

Average price
$20.83inside the $15 to $100 sweet spot
Price range
$6.71–$40.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
1,000–1,250
Revenue per listing a year
$21K–$26K
Returns
8.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #376 within Active Shorts. It carries 4,004 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
0.1%
Average rank
#376in Active Shorts
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
4,004per listing
Listings tracked
215

04 · Newcomers

45 of last year's 49 launches cleared the first-year sales bar.

49 products launched here in the last 12 months. 45 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
49
Successful launches
45Amazon's first-year sales bar
Average brand age
40 months

Products

Top Womens Shorts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

96 rising

Sellers

115

Top-5 brand share

29%

Top 20: 59%

Top-5 click share

13%

Top 20: 32%

Open market

69%

  • Brand 17%
  • Brand 27%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Womens Shorts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2.5M1.5MSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.7×

Search terms

Top Womens Shorts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • womens shorts10.9M/yr
  • shorts for women8.8M/yr
  • jean shorts3.2M/yr
  • jean shorts womens2.4M/yr
  • womens jean shorts1.5M/yr
  • athletic shorts for women1.7M/yr
  • bermuda shorts for women1.4M/yr
  • women shorts1.6M/yr
  • womens athletic shorts1.6M/yr
  • plus size shorts1.3M/yr

Reviews and returns

What reviews say buyers love and hate about Womens Shorts

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
8.0%of orders come back
“Too short”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Womens Shorts questions

Answered from the same tracked data.