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Womens Shorts

Pass

Womens Shorts scores 71 out of 100, a Pass. Shoppers spend $4.7M a year here, search demand grew +111.4% this quarter, and returns run at 8.0% of orders.

Flapen Score
71
71 / 100
Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +26 vs the category median of 45
Market size
$4.7M/yr45.7M searches / yr
90-day growth
+111.4%search demand this quarter
Competition
13%top-5 click share · 96 brands · 115 sellers

Flapen Score

Womens Shorts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Womens Shorts is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Shorts market on Amazon at a glance

Shoppers on Amazon United States searched for Womens Shorts 45.7M times last year and spent an estimated $4.7M. The top 5 brands take 29% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 71 out of 100, a Pass.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 45.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +111.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.7M a year.

Searches, last 12 months
45.7M
Growth, 90 days vs prior 90
+111.4%
Conversion, latest week
0.5%
Market size, estimated
$4.7Ma year
Peak month
June4.7× the quietest month
Top search term
womens shorts10.9M searches a year

02 · Price

A sale here is worth $20.83.

Listings sell for $20.83 on average, from $6.71 to $40.94. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 1,000 to 1,250 of them. At $20.83 that is $21K to $26K a year per listing.

Average price
$20.83inside the $15 to $100 sweet spot
Price range
$6.71–$40.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
1,000–1,250
Revenue per listing a year
$21K–$26K
Returns
8.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #376 within Active Shorts. It carries 4,004 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
0.1%
Average rank
#376in Active Shorts
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
4,004per listing
Listings tracked
215

04 · Newcomers

Amazon counts 45 of last year's 49 launches as successful.

49 products launched here in the last 12 months. Amazon counts 45 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
49
Successful launches
45Amazon's first-year sales bar
Average brand age
40 months

Products

Top Womens Shorts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

$0$47K$93K$140K$187K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

96 rising

Sellers

115

Top-5 brand share

29%

Top 20: 59%

Top-5 click share

13%

Top 20: 32%

Open market

69%

  • ANRABESS7%
  • Amazon Essentials7%
  • BMJL7%
  • CE' CERDR4%
  • Leafigure3%
  • IWD3%

Demand

Womens Shorts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2.5M1.5MSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.7×

Search terms

Top Womens Shorts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • womens shorts10.9M/yr
  • shorts for women8.8M/yr
  • jean shorts3.2M/yr
  • jean shorts womens2.4M/yr
  • womens jean shorts1.5M/yr
  • athletic shorts for women1.7M/yr
  • bermuda shorts for women1.4M/yr
  • women shorts1.6M/yr
  • womens athletic shorts1.6M/yr
  • plus size shorts1.3M/yr

Reviews and returns

What reviews say buyers love and hate about Womens Shorts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.04

Too short

Awkward fit

So long

Material Quality5%−0.07

thin material

The material is not good

Cheap Material

Thickness4%−0.05

Way to thin of material

The material is thick

Thick

Quality-Overall4%

Low quality

not well made

Thin low quality

Transparency3%−0.06

Transparent

SEE THROUGH

you can definitely see through them when you bend over

Love

Size-Overall24%−0.04

Fits as expected

Amazing fit

fit like a glove

Comfort-Overall19%+2.44

These are comfortable shorts

Extremely comfortable

comfortable to wear

Soft Feel7%

Buttery Soft

Material is soft and comfortable

Butter soft

Quality-Overall5%

Great quality and perfect fir

Awesome quality

Fair quality for price paid

Pockets/Compartments4%+0.40

Pockets are very convenient

I also love the pockets

love the pockets

Return

8.0% Return rate 84% Fixable by listing

Size-Overall51%▇▇████

Too short

Awkward fit

So long

Waist Fit12%██████

Too small in waist

which was way too big on my waist

Too tight in waist

Length9%████▇▇
Thigh Fit5%█▇▇▇▇▇

Tighter than I expected around the thigh

were a little tight in the thigh

Too tight in thigh area

Material Quality4%██████

thin material

The material is not good

Cheap Material

FAQ

Common Womens Shorts questions

Answered from the same tracked data.