Is womens sherpa lined flannel profitable to sell on Amazon United States?

The niche generates $33K/yr across 136 tracked products. 0 of 26 products launched in the last 360 days are still selling. 90-day search growth is -74.0%. Flapen's verdict: Skip it (42/100).

How competitive is the womens sherpa lined flannel niche?

37 brands and 39 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in womens sherpa lined flannel?

Top complaints mined from reviews: Size-Overall, Material Quality, Sleeve Fit. The return rate is 16.0% — above our launch gate.

When does demand for womens sherpa lined flannel peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 25.6× the quietest.

What does it cost to enter the womens sherpa lined flannel niche?

Listings span $13.55–$71.85; the average listing price is $32.19 (sweet spot $15–$100). The average incumbent carries 2,878 reviews — the moat a new listing must climb.

womens sherpa lined flannel

Skip it

Soft demand (-74.0% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Incredible$32.19

avg listing price — sweet spot $15–$100

Price range

Great$13.55–$71.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great48%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,878.32

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$33K

$33K/yr · 151K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-74.0%

90-day search growth — must beat 0% to launch

Returns

Bad16.0%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, womens sherpa lined flannel is a $33K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

womens sherpa lined flannel market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $8K–$16K; units × avg price
Conversion rate: 0.7%
Avg BSR: #332
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 15.7%
Avg brand age: 35 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

37 rising

Sellers

Top-5 brand share

48%

Top 20: 90%

Top-5 click share

17%

Top 20: 40%

Open market

46%

WINDFIT18%
Beaully8%
Zeagoo8%
ThCreasa7%
CHYRII6%
Dokotoo6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -74.0% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 25.6×

Open Trend

Top womens sherpa lined flannel search terms

long flannel12K/yr -54.6%0.3% conv.
lined flannel shirt for women6K/yr -30.1%0.1% conv.
womens sherpa lined flannel11K/yr -51.0%0.0% conv.
fleece lined flannel shirt women10K/yr -67.5%0.0% conv.
plaid fleece jacket women16K/yr -84.7%0.3% conv.
fleece lined flannel jacket women19K/yr -82.5%0.0% conv.
long flannel jacket7K/yr -69.6%0.4% conv.
womens long flannel4K/yr -57.9%0.8% conv.
sherpa flannel jacket women7K/yr -72.9%0.0% conv.
plaid sherpa jacket women12K/yr -90.1%0.0% conv.

All search terms

Top womens sherpa lined flannel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WINDFIT Womens Full Zip Fleece Flannel Jacket Plaid Sherpa Light Red M

WINDFIT$37.154.6★2,239 rev

Beaully Womens Flannel Plaid Shacket Long Sleeve Button Down Shirts Jacket Coats with Side Pockets 6017 Khaki L

Beaully$27.444.4★14,248 rev

ThCreasa Work Flannel Coat Women Sherpa Lined Plaid Jacket Button Up Long Sleeve Cotton Shacket Flannel Sweater for Women Beige XL

ThCreasa$31.184.5★2,024 rev

Zeagoo Fall Jackets for Women 2026 Plaid Flannel Shacket Shirts Warm Sherpa Fleece Lined Winer Outwear Coats

Zeagoo$36.154.6★416 rev

Dokotoo Winter Clothing for Women Hooded Shacket Jacket Fashion Plaid Flannel Shirts Fleece Lined Long Sleeve Button Up Jackets Sherpa Fuzzy Thick Coats Vintage 2026 Fall Oversized Coat Outwear Blue M

Dokotoo$35.844.4★2,275 rev

Newest

by launch date

Zeagoo Fall Jackets for Women 2026 Plaid Flannel Shacket Shirts Warm Sherpa Fleece Lined Winer Outwear Coats

Zeagoo$36.15416 rev

11mo ago

Zeagoo Women Fleece Lined Flannel Shirts Sherpa Plaid Jackets Button Down Shacket with Pockets Winter Coats Navy Blue S

Zeagoo$37.51307 rev

11mo ago

YUCOLEN Womens Flannel Plaid Shirts Jacket Sherpa Fleece Lined Button Down Warm Winter Coats with Pockets

YUCOLEN$38.6245 rev

12mo ago

WINDFIT Womens Full Zip Fleece Flannel Jacket Plaid Sherpa Beige XL

WINDFIT$37.512,239 rev

1y ago

WINDFIT Womens Full Zip Fleece Flannel Jacket Plaid Sherpa Light Green XS

WINDFIT$37.912,239 rev

1y ago

What buyers say about womens sherpa lined flannel

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth23%

“Beautiful and warm”

Size-Overall15%

“the fit is as expected”

Quality-Overall8%

“Quality Shirt”

Comfort-Overall7%

“Very comfortable”

Color6%

“Cute color”

Soft Feel5%

“Soft and warm”

Material Quality2%

“Soft and cozy material”

Thickness2%

“Perfect fit very warm perfect with a scarf thick or thin”

Weight Light2%

“It's lightweight”

Value For Money2%

“Worth it”

What buyers complain about

Size-Overall22%

“Fits big”

Material Quality5%

“Scratchy flannel material”

Sleeve Fit4%

“Fits weird in the sleeves”

Quality-Overall3%

“Not as good quality as I expected”

Pockets/Compartments3%

“Pockets are a bit small”

Zipper Quality3%

“Feels cheap and the zipper is really hard to use”

Arm Fit2%

“Arm length is short”

Thickness2%

“Nice just wasn't as thick as I anticipated”

Color2%

“as black is a bad choice”

Gap/Hole2%

“Hole”

Top return reasons

Size-Overall50%

Sleeve Fit7%

Material Quality6%

Length5%

Color5%

Chest Fit4%

Shoulder Fit3%

Advertised Vs Actual Product2%