womens scrunch socks
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$91.98avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,964.8avg incumbent reviews — the moat a new listing must climb
Price range
Okay$10.02–$208.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$188K$188K/yr · 1.9M searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, womens scrunch socks is a $188K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
womens scrunch socks market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $276K–$368K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #582
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 74%
- Out of stock
- 11.0%
- Avg brand age
- 39 months
- Avg seller age
- 139 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
206
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
20%
Top 20: 46%
Open market
11%
- New Balance46%
- Salomon28%
- OUTJET5%
- Viakix4%
- BAASPLOA4%
- AugRing2%
- Open — no brand owns it (13 brands, 11%)
Demand
Weekly Amazon search volume, last 8 weeks — +1.4% search growth over the last 90 days.Top womens scrunch socks search terms
- salomon shoes women598K/yr
- new balance 530 women500K/yr
- new balance womens sneakers 530166K/yr
- new balance 530 men98K/yr
- salomon women47K/yr
- 530 new balance women64K/yr
- zapatos salomon para mujer26K/yr
- new balance womens 53046K/yr
- salomon womens shoes38K/yr
- new balance 530 womens35K/yr
Top womens scrunch socks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Balance Unisex 530 Sea Salt/Arid Stone (Men 8.5 Medium Women 10 Medium)
New Balance$109.984.4★279 rev
New Balance Unisex 530 Silver Metallic/Dragon Berry (Men 5.5 Medium Women 7 Medium)
New Balance$93.874.6★290 rev
Salomon Womens Speedcross Peak Trail Running Shoes - Black/Nightshade/Orchid Petal - 7.5
Salomon$103.774.2★681 rev
New Balance Unisex 530 Sneaker Red/White 6 Men 7.5 Women
New Balance$112.834.6★1,485 rev
New Balance Unisex 530 Silver Metallic/Rosewood Men 6 Women 7.5 M
New Balance$106.164.1★18 rev
Newest
by launch date
New Balance Womens 530 Golf SL White/Sky Blue 9 Medium
New Balance$109.061 rev
Salomon Womens Alphaglide Trail Running Shoe Lightweight Cushioning and All-Terrain Grip for Trail Running & Hiking - Tapioca/Dawn Pink/Huckleberry - 9 Medium
Salomon$95.34184 rev
New Balance Unisex 530 Sneakers Brown/Beige 8.5 US Women/7 US Men
New Balance$104.647 rev
Viakix Monterra Mid Womens Waterproof Hiking Boots Lightweight Mid-Cut Trail Boots for Backpacking Trekking & Thru-Hiking Taupe 8
Viakix$122.2067 rev
Viakix Womens Ridge Rebels Trail Running Shoes Lightweight Breathable Hiking Sneakers with Grip360 Traction Cushioned Comfort for Trail Walking and Outdoor Adventures White 8
Viakix$85.9654 rev
Trending
90-day click momentumNew Balance Unisex 530 Sneakers Brown/Beige 8.5 US Women/7 US Men
New Balance$104.645.0★
New Balance Unisex 530 Silver Metallic/Rosewood Men 6 Women 7.5 M
New Balance$106.164.1★
New Balance Unisex 530 Sneaker Red/White 6 Men 7.5 Women
New Balance$112.834.6★
New Balance Womens 530 Golf SL White/Sky Blue 9 Medium
New Balance$109.065.0★
Salomon Womens Speedcross Trail Running Shoes - Black/Black/Quiet Shade - 8.5
Salomon$132.034.6★
What buyers say about womens scrunch socks
What buyers praise and complain about, mined from review topics.What buyers love
“So comfortable”
“The shoes fit well”
“Good quality socks”
“Feel soft”
“Cute, thick socks”
“Nice and warm”
“Good value”
“they work perfectly for my workouts”
“As described”
“Love the color”
What buyers complain about
“Run Big”
“Varying quality”
“little thicker then wanted”
“Stiff and uncomfortable”
“Material is cheaper than previous Ascics”
“Not all white”
“Tear easily- dont last”
“Not worth the price point”
“The two pieces that hold the laces on either side of the shoe have horribly painful”
“They are not water proof”
Top return reasons
Common questions
- Is womens scrunch socks profitable to sell on Amazon United States?
- The niche generates $188K/yr across 99 tracked products. 5 of 22 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the womens scrunch socks niche?
- 19 brands and 206 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in womens scrunch socks?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 4.5%.
- What does it cost to enter the womens scrunch socks niche?
- Listings span $10.02–$208.00; the average listing price is $91.98 (sweet spot $15–$100). The average incumbent carries 1,965 reviews — the moat a new listing must climb.