Womens Sandals
PassWomens Sandals scores 68 out of 100, a Pass. Shoppers spend an estimated $7.8M a year here, search demand grew +92.7% this quarter, and an estimated 6.9% of orders come back.
- Flapen Score
- 68 / 100Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +23 vs the category median of 4568
- Market size
- $7.8M/yr92.3M searches / yr
- 90-day growth
- +92.7%search demand this quarter
- Competition
- 22%top-5 click share · 38 brands · 111 sellers
Flapen Score
Womens Sandals against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Womens Sandals is stronger. Inside it, weaker.
Market
The Womens Sandals market on Amazon at a glance
Shoppers on Amazon United States searched for Womens Sandals 92.3M times last year and spent an estimated $7.8M. The top 5 brands take 54% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 92.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +92.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.8M a year.
- Searches, last 12 months
- 92.3M
- Growth, 90 days vs prior 90
- +92.7%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $7.8Ma year
- Peak month
- June5.1× the quietest month
- Top search term
- womens sandals16.8M searches a year
02 · Price
A sale here is worth $28.12.
Listings sell for $28.12 on average, from $7.86 to $196.68. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 2,000 to 2,500 of them. At $28.12 that is $56K to $70K a year per listing.
- Average price
- $28.12inside the $15 to $100 sweet spot
- Price range
- $7.86–$196.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $56K–$70K
- Returns
- 6.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #55 within Sandals. It carries 8,268 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 99%
- Out of stock, average day
- 0.8%
- Average rank
- #55in Sandals
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 8,268per listing
- Listings tracked
- 129
04 · Newcomers
20 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 20
- Successful launches
- 20Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Womens Sandals products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
38 rising
Sellers
111
Top-5 brand share
54%
Top 20: 92%
Top-5 click share
22%
Top 20: 47%
Open market
41%
- Brand 118%
- Brand 212%
- Brand 311%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Womens Sandals search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.1×
Search terms
Top Womens Sandals search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- womens sandals16.8M/yr
- sandals women12.4M/yr
- sandals9.0M/yr
- birkenstock sandals women7.5M/yr
- flip flops for women5.4M/yr
- black sandals women3.3M/yr
- reef sandals women3.4M/yr
- wedge sandals for women3.4M/yr
- platform sandals2.9M/yr
- clarks sandals for women3.3M/yr
Reviews and returns
What reviews say buyers love and hate about Womens Sandals
We read the reviews and the return reasons for every product selling here.
“Run big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Womens Sandals questions
Answered from the same tracked data.









