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Womens Quarter Zip Pullover

Fail

Demand is soft, at -63.4% this quarter, so Womens Quarter Zip Pullover is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$57K/yr742K searches / yr
90-day growth
-63.4%search demand this quarter
Competition
18%top-5 click share · 48 brands · 76 sellers

Flapen Score

Womens Quarter Zip Pullover against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Womens Quarter Zip Pullover is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Quarter Zip Pullover market on Amazon at a glance

Shoppers on Amazon United States searched for Womens Quarter Zip Pullover 742K times last year and spent an estimated $57K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 742K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -63.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
742K
Growth, 90 days vs prior 90
-63.4%
Conversion, latest week
0.3%
Market size, estimated
$57Ka year
Peak month
December6.8× the quietest month
Top search term
womens quarter zip216K searches a year

02 · Price

A sale here is worth $24.58.

Listings sell for $24.58 on average, from $10.11 to $105.07. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.58 that is $0 to $2K a year per listing.

Average price
$24.58inside the $15 to $100 sweet spot
Price range
$10.11–$105.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
13.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #299 within Fashion Hoodies & Sweatshirts. It carries 2,175 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
97%
Out of stock, average day
4.8%
Average rank
#299in Fashion Hoodies & Sweatshirts
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
2,175per listing
Listings tracked
147

04 · Newcomers

2 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Womens Quarter Zip Pullover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

48 falling

Sellers

76

Top-5 brand share

55%

Top 20: 86%

Top-5 click share

18%

Top 20: 46%

Open market

41%

  • Brand 115%
  • Brand 212%
  • Brand 311%
  • Brand 411%
  • Brand 56%
  • Brand 64%

Demand

Womens Quarter Zip Pullover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 6.8×

Search terms

Top Womens Quarter Zip Pullover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • womens quarter zip216K/yr
  • womens quarter zip pullover290K/yr
  • womens quarter zip sweatshirt65K/yr
  • half zip sweatshirt26K/yr
  • womens french terry sweatshirt10K/yr
  • dressy sweatshirt17K/yr
  • terry cloth sweatshirt women7K/yr
  • hanes women sweatshirt12K/yr
  • long sweatshirt for women14K/yr
  • petite sweatshirts12K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Quarter Zip Pullover

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
13.8%of orders come back
“Does not fit well”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Womens Quarter Zip Pullover questions

Answered from the same tracked data.