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Womens Pilates Sets

Fail

Buyers convert on only 0.4% of searches, so Womens Pilates Sets is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$44K/yr419K searches / yr
90-day growth
-30.1%search demand this quarter
Competition
24%top-5 click share · 29 brands · 32 sellers

Flapen Score

Womens Pilates Sets against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Womens Pilates Sets is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Pilates Sets market on Amazon at a glance

Shoppers on Amazon United States searched for Womens Pilates Sets 419K times last year and spent an estimated $44K. The top 5 brands take 64% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
419K
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
0.4%
Market size, estimated
$44Ka year
Top search term
pilates sets85K searches a year

02 · Price

A sale here is worth $26.95.

Listings sell for $26.95 on average, from $8.65 to $49.14. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $26.95 that is $0 to $3K a year per listing.

Average price
$26.95inside the $15 to $100 sweet spot
Price range
$8.65–$49.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #613 within Sets. It carries 486 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#613in Sets
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
486per listing
Listings tracked
79

04 · Newcomers

18 of last year's 36 launches cleared the first-year sales bar.

36 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
36
Successful launches
18Amazon's first-year sales bar
Average brand age
25 months

Products

Top Womens Pilates Sets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.

$0$881$2K$3K$4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

32

Est. top-5 brand share

64%

Top 20: 95%

Est. top-5 click share

24%

Top 20: 56%

Open market

31%

  • SUUKSESS27%
  • ABOCIW16%
  • INNO MINT10%
  • OLCHEE6%
  • PINKSAVIOR5%
  • QBGJTD5%

Demand

Womens Pilates Sets search demand

Weekly searches over the year. Pick a range.

9K7KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Womens Pilates Sets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pilates sets85K/yr
  • pilates workout sets for women96K/yr
  • womens pilates workout sets25K/yr
  • womens pilates sets63K/yr
  • pilates matching set13K/yr
  • matching pilates set9K/yr
  • pilates outfits for women 2 piece set21K/yr
  • pilates sets for women 2 piece9K/yr
  • workout sets for pilates12K/yr
  • pilates set for women8K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Pilates Sets

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
4.0%of orders come back
“Way too small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Womens Pilates Sets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data