Womens Panama Hat
MaybeSearch demand grew +119.9% this quarter. But shoppers spend only $46K a year here, so Womens Panama Hat is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 4552
- Market size
- $46K/yr142K searches / yr
- 90-day growth
- +119.9%search demand this quarter
- Competition
- 36%top-5 click share · 21 brands · 30 sellers
Flapen Score
Womens Panama Hat against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Womens Panama Hat is stronger. Inside it, weaker.
Market
The Womens Panama Hat market on Amazon at a glance
Womens Panama Hat is a $46K a year market on Amazon United States, with 142K searches a year. The top 5 brands take 73% of clicks. Demand peaks in Apr–May–Jun–Aug. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 142K times a year and 1.2% buy. Search demand moved +119.9% in 90 days, so the market is growing into its $46K a year.
- Search volume
- 142K
- Search growth, 90 days
- +119.9%
- Conversion
- 1.2%
- Market size
- $46K
02 · Money
The money is thin.
Shoppers bought 2K to 2K units at $26.48 on average, 0 to 100 per product. Units times price is $40K to $53K a year.
- Units sold
- 2K–2K
- Units per product
- 0–100
- Average price
- $26.48
- Units × price
- $40K–$53K
03 · Shelf
Brands here are settling in.
The average listing ranks #158. 94% of listings ship Prime. 80% of the shelf is sponsored, so budget for ads. The average listing is out of stock 2.6% of the time. The average brand has sold here for 42 months.
- Average BSR
- #158
- Prime
- 94%
- Sponsored
- 80%
- Out of stock
- 2.6%
- Average brand age
- 42 months
Products
Top Womens Panama Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lanzom Women Wide Brim Straw Panama Roll up Hat Fedora Beach Sun Hat UPF50+ (Khaki) One Size
- Price
- $24.81
- Rating
- 4.5/5
- Reviews
- 36,425
- Age
- 9y ago
FURTALK Womens Mens Wide Brim Straw Panama Hat Fedora Summer Beach Sun Hats UPF Straw Hat for Women Khaki
- Price
- $24.63
- Rating
- 4.6/5
- Reviews
- 15,283
- Age
- 8y ago
Lanzom Women Wide Brim Straw Panama Roll up Hat Fedora Beach Sun Hat UPF50+ (A-Square Belt Brown)
- Price
- $24.80
- Rating
- 4.5/5
- Reviews
- 36,425
- Age
- 9y ago
FURTALK Fedora Straw Sun Hat for Men Women Foldable Short Brim Trilby Hat Panama Beach Hat Khaki
- Price
- $23.40
- Rating
- 4.5/5
- Reviews
- 2,937
- Age
- 5y ago
FURTALK Sun Hats for Women Summer Wide Brim UV UPF 80+ Panama Fedora Foldable Packable Straw Beach Hat Khaki
- Price
- $24.59
- Rating
- 4.5/5
- Reviews
- 6,745
- Age
- 6y ago
Trending
90-day click momentum
Outink Straw Fedora Hats for Men Women 1920s Short Brim Trilby Panama Hat Summer Beach Sun Cap (Khaki)
- Price
- $26.98
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 5mo ago
FURTALK Womens Mens Wide Brim Straw Panama Hat Fedora Summer Beach Sun Hats UPF Straw Hat for Women Khaki-Beige
- Price
- $25.41
- Rating
- 4.6/5
- Reviews
- 15,283
- Age
- 8y ago
Wallaroo Womens Victoria Fedora UPF 50+ Sun Protection Wide Brim Packable Design and Adjustable Sizing for Medium Crown Sizes Sun-Smart Hat for Everyday (Mixed Beige)
- Price
- $53.13
- Rating
- 4.5/5
- Reviews
- 1,719
- Age
- 6y ago
Funky Junque Straw Fedora Hats for Women - UPF 50+ Sun Hat Short Brim Packable Beach Hat with Woven Pattern - Sequin - Beige
- Price
- $23.54
- Rating
- 4.5/5
- Reviews
- 2,868
- Age
- 1y ago
Funky Junque Womens Upf50+ Straw Fedora Hat Summer Fashion Short Brim Adjustable Multicolor Woven Pattern - Natural Multi W/Beaded Ropes
- Price
- $24.03
- Rating
- 4.5/5
- Reviews
- 2,868
- Age
- 9y ago
Newest
by launch dateOutink Straw Fedora Hats for Men Women 1920s Short Brim Trilby Panama Hat Summer Beach Sun Cap (Khaki)
- Price
- $26.98
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 5mo ago
DRESHOW Women Straw Sun Hat Short Brim Panama Travel Fedora Beach Cap Roll up Summer Hat for Women Men UPF 50+
- Price
- $17.88
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 1y ago
Summer Straw Sun Hats for Women Wide Brim UV UPF 80+ Panama Fedora Beach Hat with Wind Lanyard
- Price
- $9.65
- Rating
- 4.1/5
- Reviews
- 64
- Age
- 1y ago
Funky Junque Straw Fedora Hats for Women - UPF 50+ Sun Hat Short Brim Packable Beach Hat with Woven Pattern - Sequin - Beige
- Price
- $23.54
- Rating
- 4.5/5
- Reviews
- 2,868
- Age
- 1y ago
Straw Boater Summer Sun Hat - Wide Brim Fedora Panama Summer Beach Hat for Men Women(Size:Large)
- Price
- $18.39
- Rating
- 4.6/5
- Reviews
- 171
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
21 falling
Sellers
30
Top-5 brand share
73%
Top 20: 99%
Top-5 click share
36%
Top 20: 72%
Open market
23%
- FURTALK27%
- Lanzom17%
- Funky Junque10%
- DRESHOW10%
- Wallaroo Hat Company10%
- XuoAz4%
Demand
Womens Panama Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Aug · busiest ÷ quietest = 10.8×
Search terms
Top Womens Panama Hat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fedora sun hats for women24K/yr
- straw fedora hats for women30K/yr
- summer fedora hats for women11K/yr
- womens panama hat14K/yr
- panama jack hats for women10K/yr
- packable fedora hats for women8K/yr
- panama hat women8K/yr
- women fedora hats summer5K/yr
- womens straw fedora4K/yr
- fedora straw hats for women5K/yr
Reviews and returns
What reviews say buyers love and hate about Womens Panama Hat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Extremely Large
Too small
the fit just did not work out
Not sure if there is any quality control on the appearance of the finished product
I thought they would be very cheap looking low quality
Poor Quality
Non flattering
Terrible shape
But it doesnt hold its shape
broke before even worn
Totally split apart
The entire time fell off as I was wearing
Very poor advertising which needs to be corrected
Does not look like the picture at all
Nothing like picture
Love
Fit comfortable
Fits great and packs easily
it still fit me pretty snug
Excellent product
Seems to be well made
High quality items that can compete easily with designer brands
Very flattering
It is stylish
Cute and stylish
The color is accurate
Beautiful color
The color is as described
Certainly worth the money
Good Value
Great value
Return
8.0% Return rate 90% Fixable by listing
Extremely Large
Too small
the fit just did not work out
Non flattering
Terrible shape
But it doesnt hold its shape
He would like to have more in other colors
Color is way darker than photo
Very poor advertising which needs to be corrected
Does not look like the picture at all
Nothing like picture
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Womens Panama Hat questions
Answered from the same tracked data.