Womens Over-the-knee Boots

Shoppers searched for this 638K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -47.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months

638K

Growth, 90 days vs prior 90

-47.3%

Conversion, latest week

0.1%

Market size, estimated

$24Ka year

Peak month

October8.6× the quietest month

Top search term

thigh high heels71K searches a year

Listings sell for $54.32 on average, from $8.95 to $89.63. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $54.32 that is $0 to $5K a year per listing.

Average price

$54.32inside the $15 to $100 sweet spot

Price range

$8.95–$89.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

10.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #408 within Boots. It carries 1,194 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

98%

Out of stock, average day

9.2%

Average rank

#408in Boots

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

1,194per listing

Listings tracked

116

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months