Womens New Balance Sneakers

Shoppers searched for this 184.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.0M a year.

Searches, last 12 months

184.8M

Growth, 90 days vs prior 90

+2.8%

Conversion, latest week

0.2%

Market size, estimated

$16.0Ma year

Peak month

December2.5× the quietest month

Top search term

shoes16.2M searches a year

Listings sell for $51.08 on average, from $11.08 to $263.22. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 1,250 to 1,500 of them. At $51.08 that is $64K to $77K a year per listing.

Average price

$51.08inside the $15 to $100 sweet spot

Price range

$11.08–$263.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

1,250–1,500

Revenue per listing a year

$64K–$77K

Returns

7.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #153 within Shoes. It carries 7,974 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

99%

Out of stock, average day

1.4%

Average rank

#153in Shoes

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

7,974per listing

Listings tracked

588

163 products launched here in the last 12 months. 110 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

163

Successful launches

110Amazon's first-year sales bar

Average brand age

46 months