Womens Long Puffer Vest

Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -79.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months

463K

Growth, 90 days vs prior 90

-79.9%

Conversion, latest week

0.8%

Market size, estimated

$127Ka year

Peak month

December19.7× the quietest month

Top search term

long black vest29K searches a year

Listings sell for $36.11 on average, from $10.73 to $93.49. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $36.11 that is $0 to $4K a year per listing.

Average price

$36.11inside the $15 to $100 sweet spot

Price range

$10.73–$93.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

18.6%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #436 within Coats, Jackets & Vests. It carries 869 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

7.7%

Average rank

#436in Coats, Jackets & Vests

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

869per listing

Listings tracked

201

33 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

33

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months