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Womens Fleece Pullover

Fail

Demand is soft, at -79.9% this quarter, so Womens Fleece Pullover is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$83K/yr858K searches / yr
90-day growth
-79.9%search demand this quarter
Competition
25%top-5 click share · 29 brands · 58 sellers

Flapen Score

Womens Fleece Pullover against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Womens Fleece Pullover is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Fleece Pullover market on Amazon at a glance

Shoppers on Amazon United States searched for Womens Fleece Pullover 858K times last year and spent an estimated $83K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 858K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -79.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
858K
Growth, 90 days vs prior 90
-79.9%
Conversion, latest week
0.3%
Market size, estimated
$83Ka year
Peak month
December9.5× the quietest month
Top search term
fleece quarter zip women159K searches a year

02 · Price

A sale here is worth $31.20.

Listings sell for $31.20 on average, from $8.07 to $62.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $31.20 that is $0 to $3K a year per listing.

Average price
$31.20inside the $15 to $100 sweet spot
Price range
$8.07–$62.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
12.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #883 within Active Sweatshirts. It carries 3,351 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
98%
Out of stock, average day
8.3%
Average rank
#883in Active Sweatshirts
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
3,351per listing
Listings tracked
96

04 · Newcomers

3 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Womens Fleece Pullover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

58

Top-5 brand share

66%

Top 20: 96%

Top-5 click share

25%

Top 20: 54%

Open market

30%

  • Brand 119%
  • Brand 216%
  • Brand 315%
  • Brand 49%
  • Brand 56%
  • Brand 64%

Demand

Womens Fleece Pullover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.5×

Search terms

Top Womens Fleece Pullover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fleece quarter zip women159K/yr
  • womens fleece pullover102K/yr
  • fleece quarter zip67K/yr
  • quarter zip fleece39K/yr
  • quarter zip fleece women36K/yr
  • fleece half zip pullover women30K/yr
  • sherpa pullover womens76K/yr
  • sherpa pullover40K/yr
  • sherpa quarter zip women55K/yr
  • fleece half zip32K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Fleece Pullover

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
12.9%of orders come back
“Little short on length”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Womens Fleece Pullover questions

Answered from the same tracked data.