womens fleece pullover
Skip itSoft demand (-79.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.20avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$8.07–$62.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,350.6avg incumbent reviews — the moat a new listing must climb
Market size
Bad$83K$83K/yr · 858K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-79.9%90-day search growth — must beat 0% to launch
Returns
Bad12.9%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, womens fleece pullover is a $83K/yr Amazon United States market (858K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
womens fleece pullover market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $47K–$62K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #883
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 89%
- Out of stock
- 8.3%
- Avg brand age
- 35 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
58
Top-5 brand share
66%
Top 20: 96%
Top-5 click share
25%
Top 20: 54%
Open market
30%
- Aimiray19%
- Amazon Essentials16%
- Panadila15%
- Keeliya9%
- LASLULU6%
- Columbia4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -79.9% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.5×
Top womens fleece pullover search terms
- fleece quarter zip women159K/yr
- womens fleece pullover102K/yr
- fleece quarter zip67K/yr
- quarter zip fleece39K/yr
- quarter zip fleece women36K/yr
- fleece half zip pullover women30K/yr
- sherpa pullover womens76K/yr
- sherpa pullover40K/yr
- sherpa quarter zip women55K/yr
- fleece half zip32K/yr
Top womens fleece pullover products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Keeliya Womens Fleece Sweatshirts Cropped Half Zip Fuzzy Warm Sherpa Pullover Varsity Jackets with Zipper Pockets(Brown M)
Keeliya$37.514.4★203 rev
Panadila Womens Half Zip Sherpa Fleece Pullover Soft Oversized Sweatshirt with Pockets Warm Fuzzy Sweater (Bright Blue S)
Panadila$43.274.5★1,216 rev
Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Brown-S)
Aimiray$39.214.4★297 rev
Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Brown-M)
Aimiray$39.404.4★297 rev
LASLULU Womens Half Quarter Zip Pullover Oversized Sweatshirt Grey Sherpa Fleece Jackets Workout Athletic Gym Jacket Warm Fuzzy Sweaters 2025 Fall Winter Fashion Clothes (Grey Large)
LASLULU$35.464.5★257 rev
Newest
by launch date
Columbia Womens Glacial IV Half Zip Fleece Jacket Fuchsia Medium
Columbia$36.882,748 rev
Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Brown-01L)
Aimiray$39.43297 rev
Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Brown-S)
Aimiray$39.21297 rev
Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Brown-M)
Aimiray$39.40297 rev
Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Pink-M)
Aimiray$40.23297 rev
Trending
90-day click momentumColumbia Womens Glacial IV Half Zip Fleece Jacket Fuchsia Medium
Columbia$36.884.4★
Amazon Essentials Womens Long-Sleeve Fleece Quarter-Zip Pullover Sweatshirt with Kangaroo Pocket Regular Fit (Available in Plus Size) Charcoal Heather X-Large
Amazon Essentials$19.984.4★
PRETTYGARDEN Womens Half Zip Oversized Sweatshirts Fleece Hoodies 2026 Trendy Long Sleeve Pullover Tops Y2k Fall Travel Outfits (Navy M)
PRETTYGARDEN$35.824.5★
LASLULU Womens Half Quarter Zip Pullover Oversized Sweatshirt Grey Sherpa Fleece Jackets Workout Athletic Gym Jacket Warm Fuzzy Sweaters 2025 Fall Winter Fashion Clothes (Grey Large)
LASLULU$35.464.5★
Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Beige-M)
Aimiray$39.714.4★
What buyers say about womens fleece pullover
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is accurate”
“good quality and is flattering”
“Keeps me so warm”
“the color doesnt fade”
“Comfy and warm”
“Feels soft”
“For the price”
“the material is amazing”
“thick enough”
“Flattering”
What buyers complain about
“Little short on length”
“kind of cheap”
“Fabric looks cheap - not sure how long this will look good with washing”
“Inaccurate description”
“theyre so expensive”
“Zipper got up and walked away”
“looked a little faded to begin with”
“Sleeves are a bit long for me”
“There was hair on my shirt like it had been used”
“However, it smells funny when you get it out of the plastic bag”
Top return reasons
Common questions
- Is womens fleece pullover profitable to sell on Amazon United States?
- The niche generates $83K/yr across 96 tracked products. 3 of 25 products launched in the last 360 days are still selling. 90-day search growth is -79.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the womens fleece pullover niche?
- 29 brands and 58 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in womens fleece pullover?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 12.9% — above our launch gate.
- When does demand for womens fleece pullover peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 9.5× the quietest.
- What does it cost to enter the womens fleece pullover niche?
- Listings span $8.07–$62.91; the average listing price is $31.20 (sweet spot $15–$100). The average incumbent carries 3,351 reviews — the moat a new listing must climb.