Womens Fleece Pullover
FailDemand is soft, at -79.9% this quarter, so Womens Fleece Pullover is a Fail.
- Flapen Score
- 40 / 100Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 4540
- Market size
- $83K/yr858K searches / yr
- 90-day growth
- -79.9%search demand this quarter
- Competition
- 25%top-5 click share · 29 brands · 58 sellers
Flapen Score
Womens Fleece Pullover against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Womens Fleece Pullover is stronger. Inside it, weaker.
Market
The Womens Fleece Pullover market on Amazon at a glance
Shoppers on Amazon United States searched for Womens Fleece Pullover 858K times last year and spent an estimated $83K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 858K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -79.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.
- Searches, last 12 months
- 858K
- Growth, 90 days vs prior 90
- -79.9%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $83Ka year
- Peak month
- December9.5× the quietest month
- Top search term
- fleece quarter zip women159K searches a year
02 · Price
A sale here is worth $31.20.
Listings sell for $31.20 on average, from $8.07 to $62.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $31.20 that is $0 to $3K a year per listing.
- Average price
- $31.20inside the $15 to $100 sweet spot
- Price range
- $8.07–$62.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 12.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #883 within Active Sweatshirts. It carries 3,351 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 98%
- Out of stock, average day
- 8.3%
- Average rank
- #883in Active Sweatshirts
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 3,351per listing
- Listings tracked
- 96
04 · Newcomers
3 of last year's 25 launches cleared the first-year sales bar.
25 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 25
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Womens Fleece Pullover products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
29 falling
Sellers
58
Top-5 brand share
66%
Top 20: 96%
Top-5 click share
25%
Top 20: 54%
Open market
30%
- Brand 119%
- Brand 216%
- Brand 315%
- Brand 49%
- Brand 56%
- Brand 64%
Demand
Womens Fleece Pullover search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.5×
Search terms
Top Womens Fleece Pullover search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fleece quarter zip women159K/yr
- womens fleece pullover102K/yr
- fleece quarter zip67K/yr
- quarter zip fleece39K/yr
- quarter zip fleece women36K/yr
- fleece half zip pullover women30K/yr
- sherpa pullover womens76K/yr
- sherpa pullover40K/yr
- sherpa quarter zip women55K/yr
- fleece half zip32K/yr
Reviews and returns
What reviews say buyers love and hate about Womens Fleece Pullover
We read the reviews and the return reasons for every product selling here.
“Little short on length”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Womens Fleece Pullover questions
Answered from the same tracked data.









